Google Ads Benchmarks 2026: Competitive Data & Insights for Your Industry
Benchmark and improve your PPC performance with exclusive access to search advertising data from over 13,000 campaigns across 23 industries.
Inside the report:
- See the 2026 industry averages for key metrics including click-through rate, cost per click, conversion rate, and cost per lead.
- Read expert analysis on the trends from leading PPC professionals.
- Get expert tips to use automation, first-party data, and A/B testing in your strategy.
As the go-to source for the most comprehensive Google Ads benchmarks for the last 10 years, this free report will equip you with all the data, insights, and tips you need to optimize your account and get the best results from your PPC campaigns in 2026.
Get exclusive access today
Maximize your budget and stay ahead of the Google Ads game.
Your business growth is our goal. WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free resource download provides just that. Enjoy!
© 2026 USA TODAY Co, Inc. All rights reserved