PPC 101: The Complete Beginner’s Guide to (Succeeding at!) PPC
The reason you see PPC (pay-per-click) ads everywhere? They work! But how can you make them work for your business?
Businesses big and small use PPC advertising to meet a wide range of goals, from brand awareness to lead generation and online sales. It’s one of the easiest and most cost-effective ways to grow your business. The only hard part is knowing where to start.
We’ve got you covered! In this guide, you’ll learn:
- PPC basics on major platforms like Google Ads and Meta Ads.
- Key campaign performance metrics you need to know and what to optimize for.
- Tips for writing compelling ads that keep costs low.
Download your free guide to get started with PPC advertising today.
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WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. And when your business needs a partner to make your goals a reality, LocaliQ provides the growth marketing platform to help you find, convert and keep customers. We create free thought leadership content to help spark inspiration, so we hope this free resource download provides just that. Enjoy!