WordStream Review: How This Air Conditioning Company Keeps Cool Under Pressure with WordStream
To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can be particularly true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning about new products and features, it can prove too much for some advertisers.
This was the case for Ryan Air Conditioning Spares, a small HVAC company based in Manchester, England. The team at Ryan knew that PPC could help them grow their business, but finding the time to dedicate to managing paid search campaigns personally was proving problematic. That's when the company turned to WordStream.
Being dissatisfied with the previous company that was managing its paid search account, Ryan Air Conditioning Spares discovered WordStream’s Managed Services team while searching for a solution. After discussing their needs and objectives with WordStream’s Managed Services team, the team at Ryan Air Conditioning Spares began working with their dedicated account manager to identify opportunities that would have the most immediate impact.
Working with WordStream’s Managed Services team has given Ryan Air Conditioning Spares perhaps the greatest gift anyone can receive – time. WordStream took the PPC workload off the company’s plate so it didn't have to struggle trying to manage the account by themselves. WordStream’s considerable expertise in dedicated account management and years of collective experience also gave them peace of mind.
In addition to the tangible results Ryan Air Conditioning Spares has observed in their account since allowing WordStream’s Managed Services team to handle their account on their behalf, the team at Ryan Air Conditioning Spares found the experience of working with their account manager equally productive. Thanks to the time savings offered by entrusting its AdWords campaigns to its Managed Services rep, Ryan Air Conditioning Spares has been able to devote more time to identifying new opportunities, as well as taking care of their customers.
In addition, reducing wasted spend and focusing on elements of their campaigns that are likely to yield the highest returns has enabled the team at Ryan Air Conditioning Spares to spend their ad budget more efficiently, as well as eliminate inefficiencies that were costing the company money. This means Ryan Air Conditioning Spares’ campaigns are more tightly organized, optimally structured, and significantly more cost-effective.
With the help of WordStream’s Managed Services team, Ryan Air Conditioning Spares has saved money, reduced wasted spend, and allocated its resources more effectively. Most importantly, working with Managed Services allowed the team at Ryan Air Conditioning Spares to focus on what really matters – growing its business and taking care of its customers.