
Search Query: What Is a Search Query?
A search query is the string (one or more words, terms or phrases) that a user types into a search engine. A search query differs slightly from a keyword, in that a keyword is a word or phrase targeted as part of a PPC or SEO campaign. A search query may contain one or more keywords in addition to other terms.
About WordStream
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
