by [email protected] | Jun 29, 2009
Microsoft adCenter was a pay-per-click (PPC) advertising platform similar to Google AdWords or Yahoo Search Marketing (YSM). Microsoft adCenter was previously branded MSN adCenter. Microsoft has since then combined advertising networks with Yahoo! to form a new...
by [email protected] | Jun 24, 2009
This is a collection of our in-depth guides, infographics and articles on Internet marketing, including search engine marketing and social media marketing. Internet Marketing Infographics From WordStream Where Google Makes Its Money: The 20 Most Expensive Keywords in...
by [email protected] | May 28, 2009
What is a Google Ads campaign? An AdWords campaign is an ad campaign within a Google Ads account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s...
by [email protected] | May 7, 2009
Keyword phrase research is the first step in conducting search engine optimization and pay-per-click marketing campaigns. You need to be able to “speak the searcher’s language” to help them find what they’re looking for – and what you’re offering. But too...
by [email protected] | Mar 6, 2009
Keyword grouping, or the process of organizing keywords into closely related groups, is an important part of both organic and paid search marketing. It’s important in PPC advertising because well-organized ad groups contribute to a strong PPC account structure and...
