by Rob Glover | Jul 22, 2024 | SEO
The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September...
by Céillie Clark-Keane | Jul 18, 2024 | Video Marketing
If you’re looking to grow your brand’s reach with more creative content strategies, you’re probably already considering YouTube. And it’s worth a try. In fact, the Content Marketing Institute found that YouTube is an effective marketing channel for 86% of B2C brands,...
by Tom Demers | Jul 10, 2024 | SEO
A lot has changed in SEO in the last 18 months. Depending on the type of site you have, this may be a positive or a negative. If you’re an affiliate or a small publishing site, you may have to completely change your model, while anyone running a forum or ecommerce...
by Gordon Donnelly | Jun 25, 2024 | SEO
The benefits of good SEO are numerous. “Free” visibility in Google’s search results. An expanded brand presence beyond traditional modes of advertising. A steady stream of qualified traffic via keywords for which your target customers are searching. And, as typically...
by Susie Marino | Jun 4, 2024 | Marketing News & Insights
Over the last two weeks, our team has been reading article after article trying to digest alllll the latest Google news. Between AI Overviews, Google Marketing Live, and the Google algorithm document leak, we’ve had our hands full. We’ve covered Google Marketing Live...
