by Kristen McCormick | Feb 14, 2022 | Google Ads
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds...
by Manick Bhan | Jan 25, 2022 | SEO
Although the core principles of SEO remain the same, algorithm updates and search trends evolve and influence the ways we execute optimization across our web pages. So as search engine technology advances this year, what does it mean for your strategy? Below are the...
by Susie Marino | Jan 19, 2022 | Google Ads
Have you ever arrived at an event, only to realize you forgot your tickets at home? Or been running late to a meeting, only to have your car break down half way there? In those moments, you wish you could wave a magic wand to make those problems go away. Sadly, there...
by Susie Marino | Dec 7, 2021
Whether you work on the paid or organic side, keywords are foundational to search engine marketing (SEM). By enabling you to make your business visible in the search results, keywords give you the chance to meet your prospects precisely when they’re in need of your...
by Susie Marino | Nov 23, 2021 | Landing Pages
The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank...
