Sergey Rusak

April 18th, 2014

Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?

In many instances when we look at ads, we see the same...

March 20th, 2013

Recently I had a heated argument with one of our clients about using the word “click” in Google Ads (AdWords) display banner ads. There are many questions about inappropriate language on Google Ads, especially for banner or flash ads. Most advertisers take unnecessary precautions because they are worried that the design will be disapproved by the Google Policy Team. Google prohibits...