Social Ads 101

Social media ads combine networking virality with highly focused audience targeting, allowing you to scale lead generation and brand awareness while maximizing your budget.

Whether you’re just learning about social media ads or you’re an experienced pro who wants to explore a particular topic, you’ll find what you need in the following guides.

Contents

• Social media marketing basics
• Social media advertising 101
• Why advertise on social?
• Social media advertising tips
• Facebook advertising
• Instagram advertising
• TikTok advertising
• LinkedIn advertising
• YouTube advertising
• Snapchat advertising
• Social shopping
• Social media ad metrics

Social media marketing basics

Social ads are part of a broader strategy called social media marketing. Learn how paid ads fit into the big picture and work alongside other social media marketing tactics like organic posting and audience engagement. Read more >>

Social media advertising 101

New to running ads on social media? This is a great place to start. You’ll learn about the different social platforms, see how social ads work, and understand the costs associated with this advertising channel. Read more >>

Why advertise on social media?

You probably have an inkling as to why investing in social ads is a good idea. This guide tells the whole story—from social ads’ low entry cost to the creative freedom they encourage. Read up on all the benefits of social media advertising to get a feel for what they can do for your business. Read more >>

Social media advertising tips

You know why social media ads are beneficial and how they work. Let’s level up those ad campaigns with 10 tactical tips to get more reach and lower the costs of each click, lead, and conversion. Read more >>

Facebook advertising

Facebook remains the 800-pound social media gorilla with more active monthly users than any other platform (it also delivers some of the lowest costs-per-click in the biz). Read this guide to learn how to open your Facebook ad account, set up ad tracking, and create your first ad campaign so you can engage this massive audience. Read more >>

Instagram advertising

Instagram continues to add new ad formats that let creative marketers reach customers in exciting ways. This complete guide provides the lowdown on Instagram ads. You’ll learn how to choose marketing objectives, configure audience targeting, set campaign budgets, and a whole lot more. Read more >>

TikTok advertising

TikTok is now where people of all generations go to be entertained and educated. It’s even becoming a search engine of sorts, with users perusing posts to learn about new products and brands. This five-step starter guide to TikTok ads will help you connect with this audience of curious consumers. Read more >>

LinkedIn advertising

LinkedIn is the epicenter of business-to-business networking. If you sell to other businesses or to the people who run them, LinkedIn ads should be a top contender for your ad dollars. Here, you’ll see what ad types are available on LinkedIn, learn how to target specific audiences, and get tips to net the best return on each ad dollar you spend. Read more >>

YouTube advertising

Millions of people watch billions of videos on YouTube every day. From the basics to the advanced, this guide covers everything you need to launch an ad campaign on YouTube that matches your brand and goals. Read more >>

Snapchat advertising

Snapchat is popular with 18 to 24-year-olds. If your target audience skews toward young adults, this guide is for you. In it, you’ll learn how to leverage several ad features, such as Collection Ads, AR filters, and Story Ads. Plus, you’ll get a lesson on Snapchat analytics that’ll help you make every ad more relevant to each audience segment. Read more >>

Social shopping for beginners

Social shopping, aka social commerce, is all about helping social media scrollers discover and purchase products with as little friction as possible (and without leaving their favorite social media app). This guide walks you through the basics of social shopping ad campaigns on popular platforms and gives pointers for creating irresistible ads. Read more >>

Social media ad metrics

No matter which platforms you choose, it’s critical that you understand which tactics and targets bring the sales and which burn through your ad budget. This list of the most important social media ad metrics shows you how to measure each one and use them to make every campaign more profitable than the last. Read more >>