Add Keywords Tutorial - Keyword Expansion for your Ad Groups

The Add Keywords tool combines WordStream's powerful algorithms with our trillion-keyword database and your own visitor data (from your AdWords Search Query Report) to suggest the highest impact keywords that you can add to your selected ad group or campaign. If you want to restrict WordStream’s suggestions to keywords that came from your Google Search Query Report simply check the box located above the data grid.

In addition to the suggested keyword, WordStream also provides you with relevant data to help you determine if a keyword is a good fit for your ad group. Data includes:

  • Estimated monthly search volume
  • The level of keyword competition

If you see a keyword that's close, but not exactly what you want you can click on the keyword to edit it.

Once you determine which keywords you would like to add simply check the "accept" checkbox. You can also edit the keyword match type, max CPC and the ad group that the keyword is being added to by clicking on the cell you would like to edit.

If you determine that any of the keyword suggestions are not relevant to your campaign, you can check the "reject" box to ensure that this keyword will not be suggested to you again.

Once you've decided which keywords to accept/reject and have made any edits that you want click apply to add these keywords to your AdWords account.

In addition, WordStream will ask you whether you would like to set any of the rejected suggestions as negative keywords. You can edit the keyword, set the match type and designate which campaigns and ad groups to apply the negative keyword to. Once you've configured the negative keyword check the "select" checkbox and click the "Set Selected Keywords as Negatives" button. Otherwise click the "Cancel" button and no negative keywords will be added.

Note: WordStream helps you avoid adding duplicate keywords by only suggesting new keywords to you. If by changing any of the keyword properties (match type, campaign) you inadvertently create a duplicate keyword WordStream will filter it out before it is added to your account.