Susie Marino


Susie is the Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

google ads search terms report update 2021
September 16th, 2021

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google?

Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers bummed out about it. But...

example of ppc reporting with notes
September 7th, 2021

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny.

You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money you’re putting towards them is bringing in a return.

And that is why PPC reporting is a must. But the world of PPC...

google shopping priority bidding structure - full version
August 25th, 2021

​​Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns?

Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure.

It’s a bit involved but I’m going to walk you through...

average cost per click chart for facebook, google, instagram in 2021
August 17th, 2021

With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC).

So, using the most most recent data available, I’m going to help you to:

  • Find out average cost...
google ads three strikes policy
July 28th, 2021

It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies.

And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy system....

venn diagram comparing google ads optimized targeting and audience expansion
July 22nd, 2021

Relying on search keywords to bring in all your paid traffic just doesn't cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data.

The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers...

thumbs up thumbs down google ads quality score
July 19th, 2021

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts.

But is it still relevant?

Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the changes to more automation from Google, we...

July 9th, 2021

Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it's great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates!

Today, we’re going to walk through the six most recent changes in Facebook ads, including:

  1. Instagram Reels...
google ads logo with globe target and SERP
July 7th, 2021

I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting.

Geotargeting is a form of targeting by location that lets your ads only appear to customers in a certain physical place, or set of...