susie-marino

Susie Marino

Biography

Susie is a Customer Success Specialist at WordStream, where she consults with clients across a wide range of industries on PPC best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

tCPA tROAS new options
March 31st, 2021

In March of 2021, Google made an announcement that two of its oldest automatic bidding strategies, Target CPA and Target ROAS, will be retiring. The use of the word "retiring" lead to a general consensus that these strategies were going away forever. This is not true! tCPA and tROAS are and will continue to be very much available, but just not as a primary bidding...

google ads account audit post pandemic
March 15th, 2021

I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we're not always sure what to do next. For most of us, things came to a halt in more ways than one—with our personal lives, maybe our career growth, and definitely our small businesses. This may have included marketing and advertising as...