Paid Search Marketing

google ads logo and image extension mockup
July 21st, 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a visual component and make them more appealing.

Whether you’re familiar with them or...

thumbs up thumbs down google ads quality score
July 19th, 2021

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts.

But is it still relevant?

Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the changes to more automation from Google, we...

google ads logo with globe target and SERP
July 7th, 2021

I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting.

Geotargeting is a form of targeting by location that lets your ads only appear to customers in a certain physical place, or set of...

google ads and creative studio logos
June 29th, 2021

It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We've come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn't cut it anymore.

If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich...

stick figure at computer confused about google ads disapproval
June 23rd, 2021

Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? 

Fear not! Today I will be diving into the following to alleviate your ad disapproval woes: 

  • 19 ...
bottle of "ppc secret success sauce" achieved through google ads broad match and audience targeting
June 8th, 2021

Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? 

Enter: Broad match keywords + audience targeting.

To be fair, this was always something you could do, but was not ideal due to its restrictive...

events to track with google ads conversion tracking
May 24th, 2021

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts.

But as great as it sounds, it gets complicated. You start hitting snags. Conversions fall...

view trend details button on google ads insights page
May 19th, 2021

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise.

To add to these technical changes, Google has released its new Insights page from beta.

For the most part, any tool or feature that provides...

linkedin audiences in microsoft ads—target by company
April 9th, 2021

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.

These advanced ways to collect data and target...

google ads account audit post pandemic
March 15th, 2021

I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we're not always sure what to do next. For most of us, things came to a halt in more ways than one—with our personal lives, maybe our career growth, and definitely our small businesses. This may have included marketing and advertising as...