SEO

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated...

When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before.

Having been involved in building backlinks...

Did you know that 47% of users expect a page to load in 2 seconds or less? 

Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a high likelihood of abandoning your brand for their...

Having a website is an absolute must for any business, especially in a world where everything's going digital. But getting your website noticed on Google is another matter, and not always easy.

In this article, we're diving into our top 15 ways to get your website noticed on Google (and elsewhere online), so you can start bringing in visitors and growing your business.

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According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it's more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect...

Update: Google has officially announced that this update will roll out in May of 2021.

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all...

For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.

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How do your customers find you?

For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google.

While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. With a strong presence in both paid and organic search...

Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before...

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

With such immense power and influence, getting your small business on the first page of Google might seem...

If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!

As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted...

It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game are constantly changing, how are you...

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same. 

In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse 3.0 brings new output options for reports, but also a number of changes to the way that it measures site speed and performance, such as the introduction...

Everybody wants to rank for high-volume keywords. Who wouldn't want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the limited number of spots on...

Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be.

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