google logo with black hat and penalty stamp
June 30th, 2021

Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines.

You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update. Regardless,...

how to use google search console diagram of google crawling and indexing
June 16th, 2021

Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic.

But despite its growing popularity, the Google Search Console interface isn't exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years....

robot giving content readability score
June 4th, 2021

To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing.

It then makes recommendations like decreasing sentence length, using a more active voice, and breaking up large chunks...

seo testing best practices and ideas—average page position report
March 24th, 2021

Just as nature abhors a vacuum, so too do marketers regard uncertainty.

Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from...

how to stand out from competitors on google-google ads
March 22nd, 2021

Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are ready to buy.

If you want to stay competitive in your...

google EAT
March 12th, 2021

E-A-T was a hot topic mentioned on multiple SEO blogs back in 2018. Despite the community exploring this topic, little concrete information is known about it, and even more rumors and hearsay were repeated as if they were facts.

There’s even less information about the exact steps for improving the website's E-A-T are available to beginners, after all this isn’t a...

killer seo strategy 2021 meta data
March 5th, 2021

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. 

If that’s you, we've got you covered, and if this is your first time coming across the phrase, then you’re in luck....

get more traffic from evergreen content header
March 3rd, 2021

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving!

But even the most evergreen content starts to show its age, and there does come a time when that content gets slightly...

ahrefs linkbuilding tools
December 10th, 2020

When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before.

Having been involved in building backlinks...

google page experience algorithm update core web vitals diagram
October 19th, 2020

Update: Google has officially announced that this update will roll out in May of 2021.

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all...