SEO

google page experience algorithm update core web vitals diagram
October 19th, 2020

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your way to setting your site up for organic success.

But what about...

SEO Help and Services
September 15th, 2020

For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.

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google ranking factors first page visibility
September 9th, 2020

How do your customers find you?

For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google.

While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. With a strong presence in both paid and organic search...

How to Get on The First Page of Google
August 19th, 2020

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

With such immense power and influence, getting your small business on the first page of Google might seem...

cross platform keyword tools wordstream revamped keyword tool
February 20th, 2020

If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!

As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted...

BERT Google Algorithm Update
November 12th, 2019

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same. 

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two buckets
August 1st, 2019

I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of traffic―by 600% can’t be true, right?

I certainly didn’t think it could be several years ago.

Back then, I was...

Image SEO
May 8th, 2019

SEO, or search engine optimization, might seem complicated, but at a fundamental level, you can think about it this way:

Everything on the internet is either a piece of content or a link (between pieces of content).

Traditionally, the pieces of content that have the most inbound links from the highest-quality site have the best ability to rank in the...

SEO tools for 2019 SEMrush
January 14th, 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...