clicks and impressions report in search console
September 29th, 2021

We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking.

So in this post, we’re going to cover:

  • What content freshness is and how it’s measured.
  • When content freshness is a ranking factor.
  • How to know when it’s time to refresh...
what is schema markup-illustration of SERP
September 15th, 2021

For any digital marketer who wants to elevate their SEO performance, taking the time to add markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users.

But many hesitate to work on the backend of their websites. They know that schema is important, but forgo adding the markup to their pages (or default to plugins...

top google algorithm updates computer screen with magnifying glass
August 30th, 2021

Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year. 

Knowing what sort of updates have taken place will help you to stay in line with SEO best practices, improve your rankings, and also understand any reasons behind performance...

chart showing CTR drop up to 37% from google rewriting page title
August 26th, 2021

We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way.

We, too, noticed this, as one of our top trafficked pages took a big hit from the change.

Needless to say, we were a little taken aback. So what’s going on...

seo metrics—click through rate in google search console
July 27th, 2021

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results.


google logo with black hat and penalty stamp
June 30th, 2021

Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines.

You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update. Regardless,...

how to use google search console diagram of google crawling and indexing
June 16th, 2021

Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic.

But despite its growing popularity, the Google Search Console interface isn't exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years....

robot giving content readability score
June 4th, 2021

To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing.

It then makes recommendations like decreasing sentence length, using a more active voice, and breaking up large chunks...

seo testing best practices and ideas—average page position report
March 24th, 2021

Just as nature abhors a vacuum, so too do marketers regard uncertainty.

Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from...

how to stand out from competitors on google-google ads
March 22nd, 2021

Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are ready to buy.

If you want to stay competitive in your...

google EAT
March 12th, 2021

E-A-T was a hot topic mentioned on multiple SEO blogs back in 2018. Despite the community exploring this topic, little concrete information is known about it, and even more rumors and hearsay were repeated as if they were facts.

There’s even less information about the exact steps for improving the website's E-A-T are available to beginners, after all this isn’t a...

killer seo strategy 2021 meta data
March 5th, 2021

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. 

If that’s you, we've got you covered, and if this is your first time coming across the phrase, then you’re in luck....

get more traffic from evergreen content header
March 3rd, 2021

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving!

But even the most evergreen content starts to show its age, and there does come a time when that content gets slightly...