SEO

The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices.

We had ...

It's already confirmed that Core Web Vitals will become a search ranking factor in May 2021 with the Page Experience Update. What this means is, while quality content still reigns supreme, the technical side of your SEO will gain some more importance.

So what does this mean and how can you...

Just as nature abhors a vacuum, so too do marketers regard uncertainty.

Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from...

Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are ready to buy.

If you want to stay competitive in your...

E-A-T was a hot topic mentioned on multiple SEO blogs back in 2018. Despite the community exploring this topic, little concrete information is known about it, and even more rumors and hearsay were repeated as if they were facts.

There’s even less information about the exact steps for improving the website's E-A-T are available to beginners, after all this isn’t a...

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. 

If that’s you, we've got you covered, and if this is your first time coming across the phrase, then you’re in luck....

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving!

But even the most evergreen content starts to show its age, and there does come a time when that content gets slightly...

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated...

When you search for link-building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before.

Having been involved in building backlinks...

Did you know that 47% of users expect a page to load in 2 seconds or less? 

Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a high likelihood of abandoning your brand for their...

Having a website is an absolute must for any business, especially in a world where everything's going digital. But getting your website noticed on Google is another matter, and not always easy.

In this article, we're diving into our top 15 ways to get your website noticed on Google (and elsewhere online), so you can start bringing in visitors and growing your business.

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According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it's more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect...

Update: Google has officially announced that this update will roll out in May of 2021.

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all...

For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.

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How do your customers find you?

For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google.

While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. With a strong presence in both paid and organic search...

Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before...