SEO

If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!

As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted...

It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game are constantly changing, how are you...

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same. 

In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse 3.0 brings new output options for reports, but also a number of changes to the way that it measures site speed and performance, such as the introduction...

Everybody wants to rank for high-volume keywords. Who wouldn't want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the limited number of spots on...

Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be.

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I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of traffic―by 600% can’t be true, right?

I certainly didn’t think it could be several years ago.

Back then, I was...

All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business. People see keyword research as something that comes into play only once your business has already created its products, brand positioning, and market strategy. You put a campaign or site together, then...

On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization.

Technical SEO vs. on-page SEO vs. off-page SEO

Out of the three, technical SEO is most often ignored, most likely because it’s the trickiest to master....

SEO, or search engine optimization, might seem complicated, but at a fundamental level, you can think about it this way:

Everything on the internet is either a piece of content or a link (between pieces of content).

Traditionally, the pieces of content that have the most inbound links from the highest-quality site have the best ability to rank in the...

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...

Think back to the last time you wanted to know something. You headed straight to Google, right?

Now, think about this: What did you do the last time you wanted to learn how to do something?

You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a dish so far outside of your comfort zone it needed a safe word.

You probably...

We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the...

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

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Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits...

In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for...