Content Marketing

content quality funnel
July 13th, 2021

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy.

Today, we’re going to cover:

  • What a content marketing strategy is.
  • Why...
exceptional content marketing examples ninja in action
May 18th, 2021

I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns.

Okay, sure, that makes sense.

But content marketing is constantly evolving...

unique blog ideas help
May 4th, 2021

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast.

In this post, we’re sharing how to stop waiting around for inspiration and start...

creative newsletter names above the bottom line
January 5th, 2021

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc.

Though just...

content marketing KPIs
December 17th, 2020

Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky.

That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because content can be used to...

Content Marketing Trends
November 23rd, 2020

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year.

So we asked a number of industry experts what content marketing trends they’re most excited about—what they...

why accessibility and inclusivity matters in advertising-whatsyourthing
November 5th, 2020

Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them.

It's for this reason that from the start of your campaign conceptualizing, you...

email marketing automation example air bnb
September 1st, 2020

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits.

And if the phrases (and hats) fit, then your to-do list is a foot long: come up...

WordStream's content marketing mission statement
February 11th, 2020

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement:...

blog post screen shot with "Here five" typo
November 6th, 2019

I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m bummed I made a mistake.

But I’d rather content I’ve edited have a missing period or an extra capital...

cmi-logo-content-marketing-awards
July 18th, 2018

Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.

And then there’s the kids on the fringe of society. The ones whose harrowing, hawkish stares tell you it’s a good idea to cross to the other side of the street. You know the ones.

What...