Content Marketing

email marketing automation example air bnb
September 1st, 2020

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits.

And if the phrases (and hats) fit, then your to-do list is a foot long: come up...

WordStream's content marketing mission statement
February 11th, 2020

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement:...

blog post screen shot with "Here five" typo
November 6th, 2019

I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m bummed I made a mistake.

But I’d rather content I’ve edited have a missing period or an extra capital...

cmi-logo-content-marketing-awards
July 18th, 2018

Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.

And then there’s the kids on the fringe of society. The ones whose harrowing, hawkish stares tell you it’s a good idea to cross to the other side of the street. You know the ones.

What...

March 14th, 2018

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuff to write about.

Jokes aside, coming up with ideas for new content topics can be an...

October 26th, 2017

The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted keywords as possible. Write at a breakneck pace, and write your competitors under the table. Challenge the Klingons for interstellar domination. That kind of thing. 

It’s all very noisy; and, as it turns out, occasionally...

October 23rd, 2017

From time to time, people ask me what my #1 content marketing tip is. When I get this question, I always say the same thing: My #1 tip is to create a cornerstone content piece.

What the heck does this even mean? Why is cornerstone content so important? And how do you actually do it? These are questions you’ll get the answers to today!

September 8th, 2017

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.” 

So begins J.D. Salinger’s iconic novel, Catcher in the Rye,...

May 30th, 2017

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.

Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.

 

Whether you’re launching a new blog or thinking about a blog redesign, you want...

May 3rd, 2017

 

Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy.

And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.

Want to be a freelance writer? Here are seven no B.S. tips for finding and getting...

May 1st, 2017

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively,...