Conversion Rates

how to create conversion-boosting pop-ups—wordstream popup example
April 26th, 2021

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in peace while being bombarded with spammy and virus-inducing windows.


increase bottom-of-funnel conversions-marketing funnel
October 1st, 2020

For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds of marketers and has...

conversion value create screen in Google Ads
September 25th, 2019

In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site.

When you have multiple layers of a marketing funnel, every conversion just isn’t created equally. Some conversions don’t matter as...

graph of the effect of pop-up advertising
September 23rd, 2019

Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting.

But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience.

Today we're going to look at seven surprisingly effective ways to use pop-ups on your website, with...

January 24th, 2019

Getting people to your website isn’t easy. And isn’t cheap, either.

Clicks cost money. Impressions cost money. Bloggers—ahem—content marketing extraordinaires cost money.

This pensive gentleman needs money for small plants and non-branded laptops.

And although there are ways to...

SERP view of branded campaign
January 22nd, 2019

In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, your keywords.

With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates.

Don’t worry: you haven’t.

Whether you’re a business owner trying to...

Get More Conversions
September 11th, 2018

Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket. Now imagine the water is leads, and the faucet is PPC.

PPC will turn on that traffic and get those leads flowing down the pipeline, but...

call to action types on homepages
May 1st, 2018

While having the perfect homepage is more of a dream than reality for most, most marketers believe the quest for a better homepage should never end. After all, your homepage is the digital storefront of your business. You could do your best to entice the by-passers and convert them into customers, like this . . .

Cartier is a French luxury watch and...

post-click ux landing pages
April 19th, 2018

Decades ago, when your advertisement converted well, it added dollars to your bottom line. If people called your phone number or mailed in a check after seeing your print ad, it was to purchase your product.

That’s no longer the case.

Today, on the internet, an ad can have a click-through rate of 100%, but not earn your business a cent of revenue. Yet, the advertisement is still...

March 6th, 2017

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we...