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To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing?
Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re going...
Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way.
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As consumers, we are inundated by targeted marketing campaigns all day, every day.
But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see a brand in an entirely different way. The ones you remember....
As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors?
The short answer is branding.
Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand...
October.
Costumes. Columbus Day. Candy Corn.
Right?
Wrong.
October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It's also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will...
The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea what OTT even means. But don't worry, that's why I've written this guide.
You during this post.
In it...
They say a relaxed mind is a creative mind, but it's hard to stay relaxed when you're running a business—let alone in September when everyone's switching gears. Lucky for you though, there's a slew of events and themes in September that you can use for easy and creative marketing. And I'm not just talking Labor Day or Back to School....
Talk Like a Pirate...
Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue.
But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. ...
As the consumer journey to purchase is becoming increasingly intricate, the B2B customer journey is growing ever more complex. The number of automation tools also continues to grow, and with easy integrations and APIs, the workflow combinations are endless.
As a result, B2B marketing automation can sometimes feel like this:
B2B buyer journey? Or...
This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and delays in the supply chain mean that I’ve been on the receiving end of plenty of price increase letters....
We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore.
In order to scale up your marketing results, move fast, and be ready to beat your competitors, you will need to harness...
Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.
We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we're coming at you with:
Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more.
But with billions of emails going out every day, you've got to put in every effort to stand out to your...
The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line.
...
As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there's also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.
It’s...
I'll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there's a reason why they're overused. Plus, the authenticity of a company's core values (even if authenticity is one of them) is unimportant. What matters is that they are...
