Marketing Ideas

We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore.

In order to scale up your marketing results, move fast, and be ready to beat your competitors, you will need to harness...

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we're coming at you with:

• A list of August awareness causes, themes, national days, and...

Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more. 

But with billions of emails going out every day, you've got to put in every effort to stand out to your...

The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line. 

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there's also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.  

It’s...

I'll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there's a reason why they're overused. Plus, the authenticity of a company's core values (even if authenticity is one of them) is unimportant. What matters is that they are...

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium...

If you perform a Google search for B2B marketing strategies, it's all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience,...

When you're trying to influence your audience—whether it's your company's executives, a prospective decision-maker, or a group of consumers—one of the most powerful tools in your arsenal is data.

There are numerous studies that show how executives and managers use data in their decision-making processes:

...

Simply existing online is almost worse for your business than not being online at all today. Understand why a strong online presence is important, learn 25 ways to improve your online presence, and get access to 7 free tools for online presence management.

Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic.

It’s one of the clearest signs yet that a “new normal” is on the horizon.

Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars,...

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that later). June is filled with freedom and fresh air, so you can't afford stale marketing campaigns! While it's important to identify and harness content types and topics that resonate with your audience, it's equally as important to step out of your comfort zone and add some color...

If you’re an email marketer, then you know how important it is to deliver the best content to your subscribers. You’ve been using your analytics to determine the timing and deliverability. You’ve probably spent countless hours figuring out the configurations to make sure every email looks perfect on both mobile devices and desktops. You think you have it all figured out, but are your...

Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business.

While we can’t offer one single list of criteria to help everyone decide when they should sell or when they should hold, we can...

The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact...

The brain. It is the control center for every process in your body, every feeling you have, every movement. It's fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get its jobs done faster.

This is particularly true when it comes to cognitive...