Marketing Ideas

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide.

To help you avoid this common pitfall, this article...

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable?

Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC,...

Referrals are among the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already have some level of trust in your company. Because of this inherited trust, these newcomers are likely to become loyal, recurring customers who are quite valuable to your business and its growth. Customer referrals are also more...

If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-...

Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel in other brands that gladly pay to share their spotlight. For them, it’s...

When the pandemic shut down entire cities, millions of employees transitioned to remote work overnight. Many people didn’t even have time to get their office plants or project notes before they had to set up a home office and get to work. Nine months after the shift to remote and 42 percent of the American workforce remains fully remote, according to...

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers.

With this monstrous expansion in internet shopping, the...

In social listening, Boolean search is something of a magic move. It takes you above the rest. It finds online brand mentions that built-in wizards can’t find, gets rid of all the irrelevant noise, searches for the most obscure queries, and helps with tasks that seem like they have nothing to do with social listening (e.g., SEO).

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While unfortunate but not unexpected, some economists and watchers of the American economy have suggested that the US may be headed for a recession sometime in 2021. As a matter of fact, some commenters have...

It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. And effectively following up means doing so multiple times. According to...

Your business is shaped, in part, by the competitive landscape in which it operates.

Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, in part, by trailblazers like The Stooges. In turn, when you listen to the early work of The...

The spring is an excellent time to pollinate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities it offers. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers,...

Rapid cultural shifts and the propagation of media technologies have rendered many tried-and-true marketing strategies obsolete. These shifts are constant and picking up speed drastically. The global village (or the interconnection of the globe through telecommunications) has made us all much more aware of people and cultures distant from our own, and have also shone a spotlight on the...

Think of your audience members as real-life relationships. You have to regularly communicate with them if you want anything to come out of the relationship. After all, if someone expresses interest in your business, and you don’t reply in days, weeks, or months, they’ll more than likely move on, and fast. 

This is where email newsletters come in. Prospects have shown...

Beginning any startup business is daunting, exhausting, and overwhelming—even if you feel like you have the best product in its respective market and have already secured funding. Complicating things is the high new number of startups that are created each year, which means more noise and fluff on the market.

Indeed, statistics show that...

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your...