Marketing Ideas

email signature marketing trends for 2021 example 13
January 21st, 2021

Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels.

There are several means of getting noticed in the consumer's inbox...

Monthly Sales Forecast Template With Graph From Office Templates
January 19th, 2021

The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention and focus—but in order for you to boost your revenue, reduce expenditures, and thrive in the long term—it is crucial to be able to forecast your sales. As its name implies,...

optimzing funnel with psychographic ab testing multivariate testing
January 15th, 2021

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the effect they have. However, this could prove to be the...

febtusty marketing ideas love your pet day
January 11th, 2021

February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day; it’s home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day.

In this post, I’m going to give you a list of February holidays, awareness causes, and unique observances that...

free marketing ideas for small budgets
December 9th, 2020

​Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money.

Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for...

january marketing ideas
December 7th, 2020

You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more.

Let’s take a moment to appreciate all we’ve been through together.

Ah. Feels nice.

Okay, now it’s time to get to work. The holidays are over...

December Marketing Ideas
November 16th, 2020

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year.

While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But, with the right strategies and promotions, you can...

tips to boost holiday season sales and revenue 2020-free shipping
November 10th, 2020

For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope.

The holiday season is coming in just a few weeks. As a time when consumers become extra enthusiastic about shopping, it is a great opportunity to boost...

customer relationship management CRM for small business
November 9th, 2020

You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven't, don't worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for.

CRM stands for customer relationship management...

how to create a growth strategy acquisition OKRs
October 28th, 2020

Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is setting ambitious yet realistic expectations of what is achievable.

This is why a growth strategy is of the utmost importance to businesses. In this guide, I’m going to cover what a growth...

sales promotion ideas 20 percent off
October 13th, 2020

Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too.

With so many ways to...

holiday 2020 advertising best practices Instagram Grid
October 8th, 2020

This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 holidays, your ecommerce campaigns are going to be even more important than they’ve been in years...