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Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are starting to trickle in—sort of like guests that arrive before your party starts and you're kind of annoyed because you're not quite ready. But I like the ...
Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too.
With so many ways to promote...
This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 holidays, your ecommerce campaigns are going to be even more important than they’ve been in years...
If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to get some October-related ideas and inspiration—for your blog, email, social...
They say a relaxed mind is a creative mind, but it's hard to come up with creative marketing ideas when you're running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact, you can find a national day for just about anything (e.g. National Fish and Chip Day).
In...
One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had just signed a job offer for after graduation and Spotify released premium pricing for students. It was beautifully serendipitous and we’ve been in a committed, monthly-fee relationship everx since. In fact, now I pay for a family plan and have gotten all...
Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be...
Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships.
According to ON24, “76% of marketers say webinars allow them to drive more leads” and “75%...
Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their...
As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take action on whatever you’re offering when the time is right. Just as a successful email marketing strategy has many different components, writing a solid promotional email has many moving parts. In...
It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing...
Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar.
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Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits:
Involving more people and spending less money sounds great, right? But it...
Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that's a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful.
Creating marketing strategies before...
The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.
Here, I’m sharing 11 free strategies to expand your reach on four popular online platforms:
Next time you meet a UX designer, ask them to describe what they do for a living. Not necessarily because UX design is extremely interesting—it is, but I’m biased. Ask because, unlike most professions, UX designers almost always have an idiosyncratic and evolving description of their position. This discrepancy arises not because we designers inherently possess broadly differing beliefs about...
