Social Media

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain.

Going from unlimited to only eight events really shakes things up, because conversion events can be used for more than just bottom-funnel campaigns. I work in...

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook advertising costs is key to keeping them...

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.

But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?

Worry no more. In this post, I’m going to cover six free and low-cost tools you can use...

Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise.

Like how to run Facebook...

Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says is the perfect ad for your audience.

But...

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

First, it was Instagram adding IG Stories. Then Facebook did it. Now...LinkedIn Stories? For why?!

Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better.

The most popular professionals on LinkedIn regularly speak to best practices in the workplace, like hiring the right people, tackling scheduling challenges,...

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...

Influencer marketing works. That's the reason why it seems everyone wants to become a social media influencer these days.

This type of marketing continues to grow as a real and effective way of advertising and keeping your audience engaged in order to make a profit.

Today, there are over...

There are 700 million active users on LinkedIn—marketers, business owners, decision-makers, and more. These professionals hang out on LinkedIn in a completely different mindset than other social media channels. They are there to make business decisions, collaborate, hire, and outsource.

...

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.

While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize your campaigns to be sure you’re reaching the right users with...

Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct.

Of course, the “traffic” objective still has its uses in 2021. Some sites use it to bring top-of-...

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days.

From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising...

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale...

With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to...

With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market. But you can’t just plunge into a posting palooza and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account. The more familiarity users have with your brand on this platform, the more trust you...