Social Media

facebook ads aggregated event setup
July 20th, 2021

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain.

Going from unlimited to only eight events really shakes things up, because conversion events can be used for more than just bottom-funnel campaigns. I work in...

facebook logo with dollar bills and advertising report
July 12th, 2021

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook advertising costs is key to keeping them...

facebook ad design template in canva
June 24th, 2021

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.

But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?

Worry no more. In this post, I’m going to cover six free and low-cost tools you can use...

facebook-ad-mistakes-feature
May 5th, 2021

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

LinkedIn-Stories-examples
April 27th, 2021

First, it was Instagram adding IG Stories. Then Facebook did it. Now...LinkedIn Stories? For why?!

Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better.

The most popular professionals on LinkedIn regularly speak to best practices in the workplace, like hiring the right people, tackling scheduling challenges,...

nike facebook dynamic ad example
April 20th, 2021

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...

facebook dynamic product ads
March 10th, 2021

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.

While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize your campaigns to be sure you’re reaching the right users with...

best practices for facebook traffic ads 2021—custom audience vs lookalike audience
March 4th, 2021

Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct.

Of course, the “traffic” objective still has its uses in 2021. Some sites use it to bring top-of-...

reasons to advertise on social media statista
February 2nd, 2021

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days.

From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising...

These 2021 paid social trends will help you plan your marketing strategy on the top social channels.
November 19th, 2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale...

free ways to promote your instagram account sprouts farmers market
October 5th, 2020

With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market. But you can’t just plunge into a posting palooza and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account. The more familiarity users have with your brand on this platform, the more trust you...