Social Media

facebook dynamic ads nike
April 20th, 2021

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...

facebook dynamic product ads
March 10th, 2021

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.

While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize your campaigns to be sure you’re reaching the right users with...

best practices for facebook traffic ads 2021 lookalike audiences
March 4th, 2021

Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct.

Of course, the “traffic” objective still has its uses in 2021. Some sites use it to bring top-of-...

reasons to advertise on social media statista
February 2nd, 2021

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days.

From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising...

These 2021 paid social trends will help you plan your marketing strategy on the top social channels.
November 19th, 2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale...

free ways to promote your instagram account sprouts farmers market
October 5th, 2020

With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market. But you can’t just plunge into a posting palooza and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account. The more familiarity users have with your brand on this platform, the more trust you...

facebook click to call Reach Call Ad Example
September 17th, 2020

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with...

facebook local awareness store traffic ads feature image
September 8th, 2020

If you’re a local business owner or operator, you most likely have a million things to worry about and learning how to run effective Facebook ads may not be too high on that list. Why? Because folks who attempt to run ads in Facebook’s Business Manager are often overwhelmed by the number of options and the surprising complexity of the platform. However, there is a Facebook ad campaign type...

daily hashtags monday hashtags #motivationmonday
August 20th, 2020

You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful in coming up with creative and engaging social media posts.

But to say...

Facebook carousel ad example
August 12th, 2020

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one-size-fits-all-strategy. It requires some testing to find out what the right mix is for your...

social media engagement example #rothysinthewild hashtag
July 30th, 2020

Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience.  In this article, I've rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to start improving your own...

Facebook video marketing with UGC example
July 28th, 2020

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video.

The only problem? Video marketing can be intimidating for those who haven’t done it.

In this post, I’m going to give some tips for the types of videos you can use in your ads, then run through...