Social Media

With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to...

With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market. But you can’t just plunge into a posting palooza and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account. The more familiarity users have with your brand on this platform, the more trust you...

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with...

If you’re a local business owner or operator, you most likely have a million things to worry about and learning how to run effective Facebook ads may not be too high on that list. Why? Because folks who attempt to run ads in Facebook’s Business Manager are often overwhelmed by the number of options and the surprising complexity of the platform. However, there is a Facebook ad campaign type...

You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful in coming up with creative and engaging social media posts.

But to say...

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one-size-fits-all-strategy. It requires some testing to find out what the right mix is for your...

As a Zillenial, I was super against downloading TikTok because I didn’t want to fall into the category of being a stereotypical GenZer. However, after my housemate taught me how to Renegade and then with quarantine happening, my...

Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience.  In this article, I've rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to start improving your own...

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video.

The only problem? Video marketing can be intimidating for those who haven’t done it.

In this post, I’m going to give some tips for the types of videos you can use in your ads, then run through...

Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your ads can be served directly to your prospects in...

If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for everyone (dance Tiktok, activist TikTok, beauty TikTok, beans TikTok), you will inevitably learn new skills and songs. Oh, the songs! It’s also basically a free comedy show for as long as you can...

Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for marketers? Now, Snapchat has are over ...

If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform.

Personally, if I were running social advertising for a...

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences when they were experiencing...

While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact, unless you’re a social media strategist for a B2B company, I’d bet that most of the brands you follow on social are not your software companies (eek), or financial firms, or office management apps. However, as a social strategist, I follow tons of brands that I’...

If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed as a result of COVID-19. The economy has changed. Online advertising has changed. For most industries, the marketplace has changed. Your business goals have probably changed.

But in terms of running a small business, let’s talk for a minute about what hasn’t changed. We’re all...