Social Media

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I've observed in my clients' accounts: that CPMs are rising.

So in this post, I'm going to:

• Tell you why your Facebook ad CPMs might be higher as a result...

For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year.

The Facebook Pixel

To help remedy this, Facebook has introduced the new and improved ...

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it's a bit of a beast to harness for business growth.

The other problem, as you'll soon learn, is that finding a free social media marketing course that...

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising.

Over the years, the targeting options have gotten super granular to help you better reach your potential customers.

But in recent years, privacy laws...

Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you'll want a more strategic approach to ensure you're getting the right visibility and building a memorable brand.

This means using...

LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. 

There are a number of ways to use LinkedIn to market your business, but your first and foremost priority should be getting your ...

With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts.

Paid or organic, it's not enough to just set up your social profiles and let them sit there, essentially gaining virtual dust. Just like...

iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes users jump through appear to be sloppily...

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain.

Going from unlimited to only eight events really shakes things up, because conversion events can be used for more than just bottom-funnel campaigns. I work in...

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook advertising costs is key to keeping them...

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.

But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?

Worry no more. In this post, I’m going to cover six free and low-cost tools you can use...

Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise.

Like how to run Facebook...

Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says is the perfect ad for your audience.

But...

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

First, it was Instagram adding IG Stories. Then Facebook did it. Now...LinkedIn Stories? For why?!

Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better.

The most popular professionals on LinkedIn regularly speak to best practices in the workplace, like hiring the right people, tackling scheduling challenges,...

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...