Copywriting

macbook-air-copywriting-example
April 16th, 2020

Copywriting is simply a type of writing used to get an audience to act, but as any copywriter knows, achieving that is not so simple. As there are a number of factors that influence whether a reader takes action, there exists a plethora of copywriting formulas to help you cover all your bases. So which one should you use?

Different formulas work for different goals, content types, and...

marketing copy example from Mailchimp
January 22nd, 2020

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter.

The most recent stop-and-stare that made me do a double-...

copywriting freewrite Peter Elbow quote
October 15th, 2019

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.)

The bottom line is that, whether I’m writing an email or a blog post or a tagline, if I...

copywriting-tips
August 15th, 2019

This post was co-written by Holly Niemiec and Conor Bond.

You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy.

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google-facebook-copywriting-tips-banner
July 9th, 2019

This post was co-written by Holly Niemiec and Conor Bond.

For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat.

As tempting as it is to grab an overpriced...

sitelinks ad example
April 22nd, 2019

We all make mistakes from time to time. It happens. We’re only human.

With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most part, it’s really one of the areas in a search account we’re given the most...

February 8th, 2018

How well do you know the people you're targeting?

And I mean really know them? Do you know why they're signing up? Do you know why they're buying? Do you know why they would click on your ad in the first place?

If you do, congratulations. You're a genius.

But if you're not 100% sure, you're in for a rough ride. You'll be left guessing what your target audience wants and...

November 14th, 2017

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action.

You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.

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August 23rd, 2017

I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps that really stick in one’s craw (translation: annoy the pants off one).

I work with many different writers, and since I share these tips privately all the...

May 16th, 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential...