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Industry News & Insights

With so many constantly changing platforms, it’s hard to keep up with digital marketing. Our in-depth articles share the latest insights, stats, and trends to help you keep your strategy current. And when there’s a news drop—from Google Ads to Facebook, privacy and SEO, you can rest assured we’ll break down not just what happened, but also the context behind it, what it means for you, perspectives from the community, and action you can take.


180+ Strategy-Changing Digital Marketing Statistics for 2024

Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.

Is DuckDuckGo Legit? 5 Facts That Prove It Is

DuckDuckGo might be DuckDuckComing for Google's market share. Here's what you need to know.

Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.

Susie Marino
November 28, 2023 | Facebook Ads

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss

The biggest tools, features, and updates announced at Google Marketing Live this year.

Google Search Generative Experience (SGE): What AI on the SERP Means for You

How will Google's Search Generative Experience impact your business? We break it down for you.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.

The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)

Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

Plus how and when to use its replacements: optimized targeting and audience expansion.

The 10 Biggest Changes to Google Ads You Need to Know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!

Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

Arm yourself against business and customer data breaches—and their devastating consequences.

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

Kristen McCormick
November 10, 2022 | Google Ads

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Google Ads

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

6 Google Ads Updates Happening Now (+What You Need to Do)

Performance Max, AI-generated voice-overs, a simpler Google tag, and more!

Susie Marino
August 10, 2022 | Google Ads

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

What works, what flops, and why you need to learn about them

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

Google Universal Analytics Is Going Away: What You Need to Know

Find out what's changing and what you need to do (and what the heck Universal Analytics is, anyway).

19 PPC Influencers You Need to Follow in 2024 (& Their Best Advice)

Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2024.

Google Replaces FLoC with Topics API: What You Need to Know

Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).