COVID-19

Ongoing coverage of the novel coronavirus pandemic (COVID-19) and how it affects small and medium-sized businesses and their online advertising and marketing campaigns.

how to get to know your post COVID customer Bain & Co video
September 18th, 2020

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their products and communicate with their customers also needs to change.

From the...

fixed vs. variable costs
June 23rd, 2020

If your brick-and-mortar store is closed or you can’t make your product because your supply chain has collapsed, or you can’t fulfill customer orders, your incoming cash plummets, you could be in a state of negative cash flow during COVID-19. That means you have more cash leaving your business—whether that’s through paychecks, rent payments, paid marketing campaigns, and other...

Databox overview
June 17th, 2020

With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re in-the-know, you can make the appropriate decisions and guide your clients in the right direction.

Having the resources to stay on top of internal trends for these businesses is equally as...

changes in ad traffic graph
June 12th, 2020

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should be customized for every single account. But I wanted to take the time to share some of the tactics I have used the most since...

empty restaurant
June 11th, 2020

“Heard!”

If you have worked in restaurants in the past, you know this saying—and probably have flashbacks of the head chef yelling! An expeditor or lead calls out an order, and the rest of the crew yells, “Heard!” Pretty simple, but what people don’t know is what lies beneath the surface of this statement. A noisy kitchen with communication like this is a sign of a well-oiled and...

small marketing agency survival strategies covid 19 cash flow
June 1st, 2020

The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility in pricing. With more overhead, there may be more financial risk. That’s...

"salon near me" in US
May 27th, 2020

With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and clients. If your agency is one of the many that has lost clients, you need to start prospecting for new accounts to rebuild your portfolio.

Right now, that’s easier said than done. That’s...

SMB SEO strategies during COVID-19 FB live post organic traffic
May 13th, 2020

For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible...

search volume for "online ordering"
May 11th, 2020

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.”

He’s right. The COVID-19 pandemic has been difficult for all of us so far, and it has been particularly difficult for the restaurant industry. Restaurants are facing unprecedented challenges to find ways to keep the lights on, with Americans...