Local Marketing

Tips and strategies for local businesses looking to drive more business through cost-effective local marketing and advertising campaigns.

google my business optimization full listing bark city
June 3rd, 2020

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and...

local search marketing page speed
December 13th, 2019

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle.

So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing.

If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

local-business-advertising-audiences
March 21st, 2019

When I was 13, I was way too dumb to understand Lord of the Flies. So were a lot of my classmates.

For several weeks, my ninth grade English teacher—bless your heart, Ms. Lawson—saw nothing but blank expressions on our thinly-mustached, Dorito-stained faces as she patiently prodded us towards grasping the symbolism that makes the book (as I now realize) so great....

local SEO search
October 12th, 2018

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

...

local service ad costs
June 11th, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)!

Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night.

Local service...

January 25th, 2018

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

These “hyperlocal”...

November 2nd, 2016

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and keyword modifiers, in truth you’re mitigating the power of national competitors with comparatively limitless resources. Don’t allow size to act as an impediment to advertising success...

October 17th, 2016

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining...

June 2nd, 2016

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

Regardless of your experience level, this ...

December 3rd, 2015

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak...