Local Marketing

Tips and strategies for local businesses looking to drive more business through cost-effective local marketing and advertising campaigns.

free local marketing resources—woman on laptop
April 13th, 2021

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like?

For local businesses who often don’t have a dedicated marketing specialist, this can be especially...

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March 9th, 2021

Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. If you want to stay at the top of results, you need to optimize and maintain your listing, just as you would...

ecommerce tools for local businesses
February 18th, 2021

It’s a tough time to be a small business to say the least, especially if you’re operating with a physical location. However, tough times allow those who are willing to adjust the capacity to flourish while their competition falls behind. If you’re a local business looking to start offering more online sale opportunities for your customers amidst additional lockdowns and draconian mandates, you...

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December 15th, 2020

Local business owners know digital marketing is critical. Unfortunately, many don't sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are...

google ads for local business local google ad
November 4th, 2020

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully navigate...

get more google reviews google business listing
September 16th, 2020

It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those...

how to ask for reviews dental studio
July 16th, 2020

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you.

But in order to get those sentences or that extra star, you need to ask your customers for reviews. Asking for reviews can...

how to rank higher on google maps -featured image -google maps listing results
July 2nd, 2020

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it...

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June 16th, 2020

You know that targeted visibility on Google is crucial for your business. And you know that this requires optimizing your website and Google Ads account, but what you may not know is that this also requires optimizing your Google Business Profile.

The optimizations are not hard to do, but with new Business Profile features always being added and with Google best practices constantly...

how to create and verify your google my business account account vs listing
June 10th, 2020

Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, learn about, and contact your business. But in order to properly optimize your Business Profile, you need access to it, and in order to access it, you need to verify with Google that you are the...

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June 8th, 2020

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you're one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an...

google my business optimization full listing bark city
June 3rd, 2020

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and...

local search marketing page speed
December 13th, 2019

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle.

So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing.

If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

local-business-advertising-audiences
March 21st, 2019

When I was 13, I was way too dumb to understand Lord of the Flies. So were a lot of my classmates.

For several weeks, my ninth grade English teacher—bless your heart, Ms. Lawson—saw nothing but blank expressions on our thinly-mustached, Dorito-stained faces as she patiently prodded us towards grasping the symbolism that makes the book (as I now realize) so great....