Local Marketing

Tips and strategies for local businesses looking to drive more business through cost-effective local marketing and advertising campaigns.

how to ask for reviews dental studio
July 16th, 2020

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you.

But in order to get those sentences or that extra star, you need to ask your customers for reviews. Asking for reviews can...

how to rank higher on google maps -featured image -google maps listing results
July 2nd, 2020

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it...

get set up for google my business success gmb grader sample report
June 16th, 2020

You know that targeted visibility on Google is crucial for your business. And you know that this requires optimizing your website and Google Ads account, but what you may not know is that this also requires optimizing your Google Business Profile.

The optimizations are not hard to do, but with new Business Profile features always being added and with Google best practices constantly...

how to create and verify your google my business account account vs listing
June 10th, 2020

Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, learn about, and contact your business. But in order to properly optimize your Business Profile, you need access to it, and in order to access it, you need to verify with Google that you are the...

what is google my business business profiles in search results web
June 8th, 2020

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you're one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an...

google my business optimization full listing bark city
June 3rd, 2020

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and...

local search marketing page speed
December 13th, 2019

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle.

So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing.

If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

local-business-advertising-audiences
March 21st, 2019

When I was 13, I was way too dumb to understand Lord of the Flies. So were a lot of my classmates.

For several weeks, my ninth grade English teacher—bless your heart, Ms. Lawson—saw nothing but blank expressions on our thinly-mustached, Dorito-stained faces as she patiently prodded us towards grasping the symbolism that makes the book (as I now realize) so great....

local SEO search
October 12th, 2018

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

...

local service ad costs
June 11th, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)!

Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night.

Local service...

January 25th, 2018

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

These “hyperlocal”...