Reporting & Analysis

Get help reporting on your marketing and advertising efforts and analyzing your results!

push tag manager live
February 12th, 2019

One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when businesses get started with online advertising, they have established each piece of the puzzle separately, with Google Analytics monitoring site traffic, and paid channels (like Facebook and Google Ads) tracking conversions individually within their respective...

ROAS
January 16th, 2019

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more commonplace. Today, my colleagues know that I’m (...

social media metrics referrals from social
December 5th, 2018

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?”

If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical...

February 8th, 2018

Bosses and clients don’t always know what you do all day.

Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.

But beyond that?

¯\_(ツ)_/¯

In that sense, reporting should be like selling.

Each month, you repeatedly justify the value you’re delivering in dollars and cents. You get...

November 2nd, 2017

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss.

Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics. Instead, it’s crucial to capture the...

July 12th, 2017

Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”

While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provide data...