Industry Insights

Every business is different, but data and advice tailored to your specific industry and vertical can make all the difference when it comes to your marketing and advertising strategy.

books
September 30th, 2019

Getting a B.A. or an M.Phil. or a Ph.D. or an M.D.—any higher education degree—is a huge accomplishment. But enrolling in a degree program is a huge, life-altering decision that typically involves a lot of deep and personal contemplation. At least, that’s how it was for me. As a previous full-time account manager at a video software company, deciding to quit my job to enter graduate...

fashion marketing tips
July 3rd, 2019

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...

couple with keys
June 5th, 2019

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to...

yoga pose
January 17th, 2019

As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing strategies. While I might not be the most athletically talented individual, I’ve always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but, unfortunately, opt for the couch more often than not.

Now that the new year has...

best hotel websites
September 7th, 2018

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make the place feel more homey. However, if the hotel is able to market themselves right,...

stunning imagery for real estate landing pages
May 7th, 2018

Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for properties, this is likely the case, but for many others they only proactively seek out real estate when there’s a need – for instance, if you’re selling your home...

April 2nd, 2018

There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time.

In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn...

February 5th, 2018

Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to?

Back in the day, real estate agents...

April 19th, 2017

Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:

Competition will be higher than ever this year, with consumers expected to...

February 17th, 2017

If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut. I’...

November 23rd, 2016

I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is...