Video Marketing

Strategies and data to help you master video-based marketing and advertising.

example of opening thumbnail for youtube channel trailer
June 28th, 2021

On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer.

In this article, you will learn how to make a great trailer for a powerful YouTube hook.

What is a YouTube channel trailer?

A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When...

key moments report in youtube studio channel analytics
May 20th, 2021

Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact with your YouTube videos.

There are so many...

youtube holiday advertising tips youtube shopping campaigns
October 20th, 2020

With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't worry if you're not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix.

Given the...

remote at home diy videos for marketing swot analysis
September 11th, 2020

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs.

Especially during these strange and uncertain times, it is...

youtube ad palcement targeting
August 17th, 2020

Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That's because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn't work at all. Also, your ads can appear on more placements than just YouTube channels and YouTube videos...

social media video marketing example from SnapChat
August 10th, 2020

Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result?

Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination,...

March 5th, 2020

As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know...

youtube display ads—video placement tab
January 27th, 2020

When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on...

YouTube call-to-action extensions example
August 7th, 2019

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages.

These newer extensions are available for any video ad using the TrueView in...