Video Marketing

Strategies and data to help you master video-based marketing and advertising.

March 5th, 2020

As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know...

youtube-display-ads-video-placement
January 27th, 2020

When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on...

YouTube call-to-action extensions example
August 7th, 2019

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages.

These newer extensions are available for any video ad using the TrueView in...

personalized video in email
April 30th, 2019

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks...

real estate video marketing open house
November 16th, 2018

Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a competitive industry that hits so close to home (couldn’t resist), it is critical to market your business effectively and find ways to one-up your competitors.

If you have not hopped on...

YouTube keyword research tool Wordtracker results
November 14th, 2018

Think back to the last time you wanted to know something. You headed straight to Google, right?

Now, think about this: What did you do the last time you wanted to learn how to do something?

You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a dish so far outside of your comfort zone it needed a safe word.

You probably...

custom intent audience search terms
August 29th, 2018

YouTube ads are typically associated with top of funnel goals. Most likely you are either trying to build awareness for your products and services, or you are trying to grow your brand affinity. While I am a firm believer in top of funnel efforts, I still try to get as much direct return from my awareness campaigns as possible.

With YouTube, we can use remarketing, customer match, or...

ad-groups-earned-metrics-youtube
August 6th, 2018

When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away.

With these expectations in place, we need to look at engagement performance to evaluate the success of our YouTube campaigns. We have metrics...