Tom Demers

Biography

Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.

August 27th, 2012

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.

But Google Ads, formerly known as Google AdWords, offers users a ton of data (some would say that for small...

July 24th, 2012

Among the most common tasks that new AdWords advertisers can find daunting is simply starting a new campaign. Just in the initial campaign setup screen (before you even begin to create your actual ad groups and ads), you’re presented with 22 separate choices! We recently created a series of posts dedicated to determining the right...

July 5th, 2012

Because they have so many products and users, Google’s account login and access processes  are often fairly complicated, and this is never more clear than with Google AdWords. If you’re a small business using AdWords, you might have struggled with some of the following issues:

  • How to grant access to your Google AdWords account to other users
  • Understanding which users...
July 2nd, 2012

As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.

What Are My Billing Options for Paying for Google AdWords?

To customize your billing options you can simply navigate to the...

June 25th, 2012

Twitter’s pay-per-click advertising platform, now in beta, has opened up to offer access to some small businesses in addition to the larger advertisers who have been able to advertise via Twitter ads for some time. Getting access to the promoted tweets platform and understanding the different types of advertising available to you via Twitter could be a point of confusion for small businesses,...