Tony Testaverde

May 1st, 2014

I need to be in position 1! I need to be ahead of my competitors! I need to show up all the time for this keyword! I need to be in the top 3 or I won’t be seen! Wrong, wrong, wrong, and, yes, wrong.

Too many marketers and business owners react emotionally to Google Ads (formerly known as AdWords). Oddly enough, they have the data available to make accurate decisions, but they let their...

April 1st, 2013

Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.

I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why...