View Webinar: Understanding and Improving AdWords Quality Score

Understanding and Improving AdWords Quality Scores


Understanding and improving Quality Score is now an achievable goal. Larry Kim, Founder of WordStream, has more than 10 years' experience as a PPC and SEO professional. He shares insights about Google AdWords Quality Score and clears up all the mystery surrounding Quality Score. View this webinar to gain a better understanding of:

  • Why you should care about AdWords Quality Score
  • How AdWords Quality Score is calculated
  • The keys to improving Quality Score
  • Myths and misconceptions about Quality Score


Webinar Transcript: Understanding and Improving Quality Score

Hello everyone. My name is Larry Kim. I’m the founder and CTO of WordStream. Thank you for joining me today for my presentation on “Understanding and Improving Quality Score.”

Why You Should Care About Quality Score

I thought I’d start the presentation with a question: Should you care about Quality Score? Take a quick look at the following list and see how many of these apply to you.
  • You're spending too much on PPC
  • Your competitors seem to be beating you in PPC
  • You're dissatisfied with your ROI with PPC
  • You're overwhelmed by Quality Score
  • All the Above
If you didn't think "that's me" with respect to any of the above, then I'm guessing that you propably haven't yet started doing pay-per-click advertising, either that or that you've accidentally signed up for the wrong webinar today.  
The good news is that improving your Quality Score will help improve each and every one of the challenges outlined above!
Which brings us to our agenda for today.

Agenda: Improving Quality Score

Here’s a brief overview of the presentation that I’ve prepared for us today.
I’ll start by describing the purpose of Quality Score and what it means for you as a PPC practitioner.
We’ll review how Quality Score is calculated for Google Search.
Next we’ll do an example calculation of how Quality Score impacts your impressions, ad position and cost-per-click (CPC).
We’ll also be talking about tips and best practices for improving Quality Score, as well as my product, WordStream for PPC, which is a PPC platform specifically designed for driving results by improving PPC campaign relevancy and Quality Score.
I’ll also talk about the 7 most common questions that people ask me all the time about Quality Score.
And finally we’ll have time for questions and answers at the end of the presentation. And by the way, you can send me a question at any time during the presentation by typing directly into the chat window on the bottom right-hand side of your screen.
To learn more about Quality Score and access the entire webinar: