Internet and Search Marketing Glossary, H-L

WordStream's Internet and Search Marketing Glossary provides brief, informative definitions of common terms used in web marketing, including vocabulary associated with organic search engine optimization (SEO), pay-per-click (PPC) and paid search marketing, and related Internet marketing concepts.

• H1 tag
• head term
• headings
• high-converting keywords
• high-paying keywords
• high-traffic keywords
• hyperlink
• image search
• impression
• inbound links
• inbound sales
• incoming links
• index
• inline link
• internal link
• Internet advertising
• Internet marketing
• Internet search
• Javascript
• keyword density
• keyword effectiveness index
• keyword expansion
• keyword management software
• keyword marketing
• keyword match types
• keyword price
• Keyword Spy
• keyword research
• keyword stuffing
• keyword targeting
• latent semantic indexing
• lead
• lead generation
• link building
• link churn
• link equity
• link exchange
• link farm
• link juice
• link popularity
• link profile
• local search
• log file
• log file analysis
• long-tail keyword
• long-tail keyword research
• long-tail term
• long-tail tool