Internet and Search Marketing Glossary, H-L
WordStream's Internet and Search Marketing Glossary provides brief, informative definitions of common terms used in web marketing, including vocabulary associated with organic search engine optimization (SEO), pay-per-click (PPC) and paid search marketing, and related Internet marketing concepts.
- H1 tag
- head term
- headings
- high-converting keywords
- high-paying keywords
- high-traffic keywords
- hyperlink
- image search
- impression
- inbound links
- inbound sales
- incoming links
- index
- inline link
- internal link
- Internet advertising
- Internet marketing
- Internet search
- Javascript
- keyword density
- keyword effectiveness index
- keyword expansion
- keyword management software
- keyword marketing
- keyword match types
- keyword price
- Keyword Spy
- keyword research
- keyword stuffing
- keyword targeting
- latent semantic indexing
- lead
- lead generation
- link building
- link churn
- link equity
- link exchange
- link farm
- link juice
- link popularity
- link profile
- local search
- log file
- log file analysis
- long-tail keyword
- long-tail keyword research
- long-tail term
- long-tail tool
