Free Tools
Our free tools actively handle complex analytics and optimization, allowing you to focus your energy on business growth and reaching new customers.
Google Ads Performance Grader
See Your Full Google Ads Performance Picture in Just 60 Seconds
Too often, grades are based on incomplete data. Get the full story on how your Google Ads account is really performing.
- See exactly how much ad spend is wasted due to issues like poor Quality Score, low click-through rate, and improper audience targeting. Uncover untapped potential in your ad budget you didn’t know existed.
- Deep analysis of your display and shopping campaigns reveals opportunities to improve reach and conversions. Learn how minor changes in targeting, bidding, and creative can unlock huge returns from these key initiatives.
- Detailed mobile optimization insights expose flaws in your mobile campaigns. Small tweaks make a big impact on improving mobile click-through rate, reducing bounce rate, and enhancing conversion value from mobile traffic.
Website Grader
Get more of the right traffic to your site
The most successful businesses have a strong web presence. Use our free Website Grader to make sure your site is optimized to rank for relevant searches and attract visitors, based on key website and SEO performance metrics like:
- Page titles and content
- Image optimization
- Mobile-friendliness
- Site speed and security
- Broken links
- More Google ranking factors
Free Keyword Tool
Discover the best keywords for your SEO and PPC goals.
Keyword research can be a slog, but our free tool makes it a cinch to find the best keywords to target for your paid and organic campaigns. Simply enter a keyword or URL to get:
- Hundreds of relevant keyword suggestions
- Tailored to your industry and location
- With keyword volume and cost per click data
- Using the latest Google Search Data
Facebook Ads Performance Grader
Unlock valuable insights about your Facebook Ads—without paying a cent.
Designed especially for small businesses and agencies, our Grader will reveal where you’re missing opportunities to reach more people, drive more leads, and capture more conversions for your business with Facebook Ads. It’s the knowledge you need to take quick action to drive your business goals forward. And it’s totally free!
- Our expert-identified, tried-and-true Facebook Fundamentals
- Audiences your ad sets should be targeting
- Placements and platforms you’ve got to use
- Potentially mismatched campaign objectives and account goals
- How frequently you’re working in your account
- Best (and worst!) performing ads in your account
Free Business Listings Grader
Increase your visibility. Get found by new customers.
80% of consumers won’t trust a local business unless their online listings are correct. Instantly uncover inconsistencies in your business information across 20+ of the top online directories, including Google, Facebook, and Bing. Our NEW Free Business Listings Grader will help you to:
- Get found on top business directories
- Rank higher on Google
- Increase website traffic
- Get more reviews and customers