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Performance Graders


Google Ads Performance Grader

Google Ads Performance Grader

Stop Guessing. Get Your Grade

With small businesses and agencies in mind, our Google experts have identified 17 key stats that reveal how your account is really doing. For each one, this free assessment offers deep insights, actionable next steps, and an overall account “grade” to help you understand what’s working—and where you can improve.

  • Wasted spend
  • Display ads
  • Best practices
  • Shopping ads
  • Quality Score
  • Mobile advertising
  • Click-through rate
  • Account activity
  • Impression share

Website Grader

Get more of the right traffic to your site 

The most successful businesses have a strong web presence. Use our free Website Grader to make sure your site is optimized to rank for relevant searches and attract visitors, based on key website and SEO performance metrics like:

  • Page titles and content
  • Image optimization
  • Mobile-friendliness
  • Site speed and security
  • Broken links
  • More Google ranking factors
Website Grader
Free Keyword Tool

Free Keyword Tool

Discover the best keywords for your SEO and PPC goals.

Keyword research can be a slog, but our free tool makes it a cinch to find the best keywords to target for your paid and organic campaigns. Simply enter a keyword or URL to get:

  • Hundreds of relevant keyword suggestions
  • Tailored to your industry and location
  • With keyword volume and cost per click data
  • Using the latest Google Search Data

Facebook Ads Performance Grader

Unlock valuable insights about your Facebook Ads—without paying a cent.

Designed especially for small businesses and agencies, our Grader will reveal where you’re missing opportunities to reach more people, drive more leads, and capture more conversions for your business with Facebook Ads. It’s the knowledge you need to take quick action to drive your business goals forward. And it’s totally free!

  • Our expert-identified, tried-and-true Facebook Fundamentals
  • Audiences your ad sets should be targeting
  • Placements and platforms you’ve got to use
  • Potentially mismatched campaign objectives and account goals
  • How frequently you’re working in your account
  • Best (and worst!) performing ads in your account
Facebook Ads Performance Grader