2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!
With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.
#1: The New AdWords Experience
Everyone’s favorite paid search platform got a makeover!
To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:
The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations, resourcing, CRM and reporting will free up your team to focus on adding value for your clients.
To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.” These aren’t tremendous cognitive leaps. The goal of Google Search is to provide you with results from which you’ll derive value. Most reasonable people value corgi butts.
These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing.
For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly.
Do you wake up from nightmares about ugly landing pages tied to your brand?
Luckily, you don’t necessarily need to turn to outside resources to get beautiful landing pages up and running quickly. There are plenty of landing page templates (paid and FREE!) online at your disposal to customize and set free to the world in no time. Check out the nine resources below to find the right landing page design for your lead gen efforts.