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The Year in AdWords: The 27 Biggest Stories of 2017

On December 18, 2017
0

Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords Experience

Everyone’s favorite paid search platform got a makeover!

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Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

On December 14, 2017
0

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:

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7 Hard Truths About SEO in 2018

On December 13, 2017
5

Are you aiming to make a seismic impact on your organic visibility in 2018?

Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus.

With that in mind, here’s our take on the seven most important truths you need to accept along with the biggest SEO mistakes you need to avoid in the coming year.

how to do seo in 2018

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5 Must-Have Tools to Help Manage Your Digital Marketing Agency

On December 12, 2017
2

The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations, resourcing, CRM and reporting will free up your team to focus on adding value for your clients.

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Every Important Google Algorithm Update Since 2003

On December 7, 2017
4

To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.” These aren’t tremendous cognitive leaps. The goal of Google Search is to provide you with results from which you’ll derive value. Most reasonable people value corgi butts.

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How to Make (Real, Mobile) Call-Only Ads on Bing

On December 5, 2017
1

For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly.

But while we’ve covered Google AdWords call-only ads ad nauseum, we’ve barely touched on their Bing ads counterparts.

“Why?” you might ask. Because you can’t make call-only ads on Bing.

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9 Quality Sources for Beautiful Landing Page Templates

On December 4, 2017
4

Do you wake up from nightmares about ugly landing pages tied to your brand?

Luckily, you don’t necessarily need to turn to outside resources to get beautiful landing pages up and running quickly. There are plenty of landing page templates (paid and FREE!) online at your disposal to customize and set free to the world in no time. Check out the nine resources below to find the right landing page design for your lead gen efforts.

Landing page templates free Unbounce

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