Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…
Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official launch of our new-look, way-improved AdWords Performance Grader!
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over$3M on Facebook ads for various companies in different business types, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results.
WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights.
Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet.
Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your accommodations on his social media platforms. That would be pretty game-changing for your business!
Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).
What we should be scared of is running out of stuff to write about.
That’s not a typo: in the United States it can cost a personal injury attorney $935.71 every time someone searches for the “best mesothelioma lawyer” and clicks their ad on Google. Furthermore, Search Engine Watch found that 19 of the top 25 most expensive keywords on Google are searches related to personal injury law firms.
When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.
If that’s your idea of advertising, as a small business, it can be a bit overwhelming.
Instead of trying to take the giants head-on, you need a different approach. You need to create marketing that drives action today.
Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups in each campaign?
Ultimately, there is no right or wrong answer, as long as you’re achieving your revenue and return on investment targets (ROI) and can efficiently spend your time managing your campaigns.