Zina Kayyali

Zina Kayyali

January 8th, 2014

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful Google Ads (AdWords) account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you. We’re here to help you...

June 11th, 2013

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.  

Think about improving Quality Score the way you would think about eliminating a pest infestation. If you’ve ever had...