Zina Kayyali

Zina Kayyali

June 11th, 2013

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.  

Think about improving Quality Score the way you would think about eliminating a pest infestation. If you’ve ever had...