Free Keyword Tools & Resources

WordStream's free keyword tools and resources for SEO and PPC are designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery. Our Free Keyword Tool draws from a trillion-keyword database and goes beyond the capabilities that a typical free keyword tool can offer.

The Free Keyword Tool

Get thousands of keyword suggestions from a constantly updated database of more than a trillion unique search queries, giving you more keywords, faster, than even paid keyword tools. Learn More  

Learn about keyword niches

Discover your most profitable pockets of keyword opportunities. Learn More  

Learn about keyword grouping

Not sure where to start with keyword grouping? Start here! Learn how to sort your keywords into actionable clusters for your PPC and SEO campaigns. Learn More

Learn about negative keywords

Eliminate waste in your AdWords or other pay-per-click marketing campaigns by identifying irrelevant keywords that could burn through your budget—before they cost you money. Learn More

Popular Keywords

Not a tool per se, but goes a long way in helping you find high-volume keywords in your niche. 

Smart Ads Creator

Your new keywords will be best utilized on the search network; but if you're looking to branch out on the display network, where you can generate thousands of affordable brand impressions, try our free Smart Ads Creator.