Gain a Competitive Edge with Our Keyword Research Tool

Keyword research tools come in all shapes and sizes. However, the needs of every business are different, and what works well for one business may not work at all for another.

Given that keyword research is vital to the success of your SEO and PPC efforts, it stands to reason that the keyword research tool you choose is of equal importance.

In this article, you’ll learn:

• How to Use Keyword Research Tools
• How to Apply Keyword Research to Your Business
• How to Automate Your Keyword Research

Learn how to use a free keyword research tool

If you’re just getting started down the road of keyword research and you want to use a free online tool, there’s no reason to look further than the new and improved Free Keyword Tool by WordStream.

Using WordStream’s Free Keyword Tool is easy. Simply enter a keyword in the relevant field to get started. You can also enter the URL of a webpage to see keyword data for that page, which can offer a competitive edge to advertisers conducting competitive intelligence research on what their competitors are up to.

To maximize the relevance of your results, you can also enter your industry and country. Oftentimes, metrics such as cost-per-click vary widely from one region to another, even for companies operating in the same industry bidding on similar keywords, so the more information you enter, the more accurate the results.

Once you’ve entered an initial search query, you’ll be presented with a preliminary list of keywords, as seen below:

In addition to the keyword suggestions provided in the left-most column, you’ll see data for four important metrics: Google Search Volume, Competition, and top of page bid for low and high range. Let’s take a quick look at what each of these metrics means.

Google search volume

This figure represents the average monthly Google search volume of a given keyword. Our top result – the keyword “cars for sale” – has an average monthly Google search volume of approximately 1.2 million.

Competition

This metric shows how competitive a given keyword is. In our example, we can see that despite having a very high average monthly search volume, the keyword “cars for sale” is only of Medium competitiveness, highlighting a potential opportunity for advertisers hoping to bid on this keyword.

Top of page bid (low and high range)

Arguably among the most important of all PPC metrics, CPC (cost-per-click) represents how much an advertiser will be charged every time somebody clicks on an ad featuring that keyword. Although it’s important to view CPC within the context of other metrics, it can be a pretty good indication of how bidding on certain keywords may affect your ad budget.

The WordStream Keyword Research Tool: Make your keyword research count

If you’re determined to get the most of your keyword research, then you need to use the WordStream PPC management solution as your keyword research tool. And, if you need help running your PPC campaigns, reach out for a demo.