Online advertising reporting and analysis is one of the most time-consuming tasks on the search marketer’s to-do list. If you’re like most online advertisers and account managers we talk to, you spend too much time on reporting and don’t get enough value out of your reports.
The problem is that most online advertising reporting tools are overly complicated. You go into AdWords or Facebook to check on a metric and end up falling into a rabbit hole. Two hours later you can’t remember why you logged on in the first place. And the reports these tools create are dense, bland, and incomprehensible to most of the people who need to read them.
There’s a better way to do online advertising reporting: WordStream’s new & improved Success Report. The Success Report is an updated reporting tool that creates intuitive visualizations of your online advertising results, so you can:
- Focus on the most important metrics for success
- Save time on reporting and analysis
- Take action on your account to get better results
You can instantly generate comprehensive, attractive and usable cross-platform reports at the click of a button, complete with insights into your performance and tips on how to improve your results. Used in conjunction with the 20-Minute Work Week, this Success Report enables you to visualize your progress, then take fast action where your account and clients need it most. Sign up for a free trial.
Performance Funnel – The Big Picture on Your Online Advertising ROI
The first section in the Success Report is the cross-platform Performance Funnel.
The Performance Funnel section is a visual representation of key stats across your account, including:
- Overall Spend
- Total Impressions
- Total Clicks
- Click-through-rate (CTR)
- Total Conversions
- Conversation Rate
- Cost-per-action (CPA)
The performance funnel illustrates how your online advertising costs are translating into clicks, conversions, and, ultimately, your bottom line. You can also see the percent change from the previous month and get some quick analysis on your numbers — so the report is ready-made to deliver to your manager or client. This funnel is available as an overall view of all your advertising networks, or broken down per platform for a more granular look at which platform is providing the most value to you.
Account Health and Trends – Track Your Progress on Key Online Advertising Metrics
For paid search, the Account Health & Trends section shows your impression-weighted Quality Score plotted on a recommended curve, so you know where to aim for better results. With trends on your CTR, average CPC, total cost, and CPA tracked over time, you can stay on top of these key performance indicators. For paid social, the Social Health & Trends section reviews trends for your reach, impressions, clicks, conversions, spend and CPA over time. You won’t get overloaded looking up information from various platforms – the Success Report helps you focus on the metrics that matter most to your business and your account’s or client’s success.
Top Performers – What’s Working Now
Knowing your top performing ads can help enhance what you have and help you adjust other campaigns. The Top Performers section of the Success Report is available for search and social so you can instantly see which keywords or audience types are driving the most conversions and have the lowest CPA.
Faster, Easier, More Attractive Online Advertising Reporting with WordStream
The Success Report gives you faster, easier, more attractive reports, making online advertising management and analysis easier and more effective for advertisers and agencies of all sizes. The benefits are clear:
- Generate beautiful reports with one click — WordStream aggregates all of your account data, across all your digital advertising platforms, and constructs a visually stimulating, infographic-style report that is appealing and easy to read. No more boring reports filled with Excel charts and tables!
- Gain fast insight into your account performance — The software reviews the most important aspects of your account and presents that data in an intuitive format so that you can easily understand how your PPC account is performing, and easily communicate that performance to other stakeholders.
- Quickly identify areas of success and failure — You’ll instantly see where you are succeeding or failing in your account and get actionable advice to ensure future success.
Want to see how the new & improved reporting feature works for yourself? Sign up for a free trial.