PPC Tracking: How to Track & Measure Your PPC Campaigns

PPC tracking, the act of evaluating and improving the performance of your pay-per-click marketing campaigns, is a critical part of search engine advertising. If you’re not tracking your results, how can you be sure that your ad spend is making a difference to your bottom line?

The only way to make sure that your PPC budget is driving business growth is to track and monitor your results. This means keeping a close eye on key metrics like:

• Cost per click
• Cost per conversion
• Click-through rate
• Total costs
• Quality Score

Knowing how your performance compares to benchmarks will help you understand how you’re doing and decide where to focus for improvement.

Tracking Your PPC Campaigns with the AdWords Performance Grader

Looking for a shortcut? PPC tracking with the Google Ads Performance Grader is the lazy way out!

The AdWords Grader is an award-winning free tool that seamlessly and securely connects with your Google AdWords account to perform an automated PPC audit. It then delivers (in about two minutes) a complete performance report, kind of like a report card on your PPC.

You’ll learn how your account compares overall to your competitors (advertisers with similar budgets in the same industry), with a breakdown that shows where you’re doing well and where your campaigns need work, including actionable tips to improve your results.

Even better, with the Performance Tracker feature, you can fully automate your PPC tracking; just switch it on and you’ll get an updated report every month. It’s almost too easy.

Ready to see how you’re doing? Try the Grader free today.