It’s expected that online video will bring in $8.2 billion in spending per year by 2015, a 74.5% increase from the $4.7 billion in 2013. Among the factors driving that spend are better targeting, measurement and scale/audience reach.
This top video ad networks list is based off the past success and popularity of these networks. Most of these provide the benefits discussed below and are generally recommended by video advertisers.
Extra targeting options like geo-targeting, behavioral targeting, contextual targeting, and re-targeting can be especially beneficial depending on your video ad goals. Finding a video ad network with a solid dose of targeting options can be a big bonus.
Modern video ad networks should be able to help you deliver video ads across a range of devices. Users navigate the web with a variety of devices, and it’s important that your ad network can dish up your ads through mobile video ad networks on any device.
Not sure what video ad network is right for you? Consider looking at a video ad network’s existing clients. Are they working with brands similar to yours or your competitors? If so, that may be an indicator that the video ad network is right for your business.
Just as you want a video ad network that can display your ads across multiple devices with a choice targeting options, you also want a choice of various ad formats. Different video ad networks offer different video ad display formats. One common example is pre-roll – a short video ad (usually between 10 – 15 secs) that plays before a longer video. Different ad formats allow you to experiment and see which ad format works best for your various video ad campaigns.
A good video ad network should be able to provide you with the analytics and measurement tools you need to evaluate your video ad campaigns and ensure that your video ads are performing to your expectations.
Looking for more video ad networks? Here are some other video ad networks for publishers.