Home — Ad Groups: How to Create More Effective Ad Groups for PPC
Ad Groups: How to Create More Effective Ad Groups for PPC
Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. This page will teach you:
“Really work” here means Ad Groups that cost less and convert more. Basically, in creating an Ad Group, you want to ensure that you’re offering integration and consistency:
Integration – Create a system where you’re consistently creating keyword groups, ad text, and landing pages that are tightly integrated with one another.
Consistency – This integration should lead to messaging consistency. Your ad text and landing pages should speak directly to the searches users are typing in to reach your site.
There are two central reasons these things are so important to you and to your business:
Lower Costs – Because of a system known as Quality Score, creating well-aligned Ad Groups means that you’ll be paying less money for the same clicks.
More Conversions – If I search for “graphic design services” and your advertisement talks about your graphic design services, and then you send me to a page about those same graphic design services, I’m much more likely to convert than if your ad text or landing page have nothing to do with one another or aren’t well integrated with your keywords.
So what actually goes in your ad groups? Text ads, of course! In our next lesson, we’ll learn how PPC text ads work and how you can optimize your text ads for better PPC performance.