How to Set Up an AdWords Account


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Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing!

You have a website that is relevant, easy to navigate, and fairly well built out.

Your AdWords account will help you to bring qualified searchers to your landing pages. Once they’ve made it to your site, it’s your job to convince them to convert. To achieve this, you must create landing pages that will compel visitors to take action. If your landing pages are cluttered, lack relevant information or do not facilitate a conversion, you’re throwing money into a black hole and your paid search efforts will be in vain. If you know that your landing pages need a little TLC, check out these tips. (Bonus points if you have mobile optimized landing pages, too!)

You’re willing to commit to this project for the long haul (financially and time-wise).

You won’t see the full potential of your account from the start. Cliché as it may be, it’s important to recognize that PPC is a marathon, not a sprint. It takes time to establish a strong structure, expand keyword lists, identify negatives and test ads/landing pages. Plus, you are likely to start off with poor Quality Scores, which will hurt your average position and CPCs. You will see your Quality Scores start to shift once you’ve established your Google “street cred” and proven that you’ve built an account that offers a positive user experience (this typically takes 4-6 weeks).

You are willing to dedicate some extra manpower to PPC for the next few weeks.

Sure, once your account has been up and running for a while, you can sit back and relax. However, your first month will require a bit more heavy lifting. If you’ve never managed a PPC account before, I recommend taking a few weeks to do some studying (maybe even get certified, if you’re feeling like a true overachiever!). Once you know the ropes you can embark on the account build out, which may also be a fairly time consuming process and then, for the first few weeks, you will need to monitor your performance pretty heavily. Though it may be tough right off the bat, the hard work will be well worth your while!

If you fit the descriptions above, we recommend taking some time to develop your strategy and identify your paid search goals. One of the most important things to consider is how you will define a conversion. A “conversion” is the action that you want the searcher to take after they’ve clicked on your ad and visited your landing page. Different advertisers track different types of conversions. An e-commerce site might want to drive purchases, whereas a plumber may be looking for form fill-outs or phone calls. It is also important that you identify the value associated with a completed conversion.

3 Steps to Set Up a New AdWords Account

OK, for you brave souls who have done your research and are ready to get started, here’s how you can the ball rolling:

Step 1

Head to to set up an account. When creating an account, you have the option to create it under your existing Gmail account or set up a new account. Personally, I like to set up a new Gmail account ahead of time, which I use specifically for AdWords management. This way, my personal email isn’t bombarded with emails from AdWords.

Create Google Account

Step 2

Now that your account has been established, you must complete a few housekeeping items, such as setting your time zone and currency preferences:

set up adwords account

Step 3

Finally, you are prompted to set up billing information. With AdWords, you have two payment options. Automatic payments allow you to pay after accruing clicks. You will be charged upon reaching your billing threshold or 30 days after your last payment, whichever comes first. If you opt for manual payments, you will prepay AdWords and charges will be deducted from the prepaid amount. When your prepaid balance is diminished, all advertising will be suspended until you make another payment.

You can elect to have payments drafted from either a credit card or a bank account. Keep in mind that Google must verify the bank account, which can take a little while. If you are eager to get your ads up and running, your credit card may be a better option.

how to create a google account

Congratulations, you are now an official PPC advertiser and can start building out your account. We wish you the best of luck!

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.


Spook SEO
Aug 09, 2013

Thanks for sharing. When running projects like PPC, it's important that you remain dedicated no matter what. Without the "I can do it" mindset, your chances of succeeding in PPC is VERY SLIM. There's no doubt that PPC isn't for the weak of heart.

Randall Magwood
Aug 09, 2013

Have you ever heard of brand new Adwords accounts getting banned because of site design? What does Google look for before approving an account?

True Garcinia
Apr 09, 2015

With havin so much content and articles do you ever run into
any problems of plagorism or copyright infringement?
My website has a lot of exclusive content I've either authored
myself or outsourced but it looks like a lot of
it is popping it up all over the internet without my permission. Do you know any ways to help reduce content from being ripped off?
I'd really appreciate it.

Oct 13, 2015

I don't think you can do so much right now. As once you've posted it in the internet, there's no controlling it now.

Specially if your material has been uploaded to a server, the threat there would be cybercrime, hacking the server and getting all the content stolen and posted back to the internet. Just my experience, so now I try to limit what I post.

Jul 29, 2016

Very correct

Sohail Ahmed
Aug 12, 2013

really nicely explained and i like it author...:-)

Jocelyn Ollett
Aug 20, 2013

Having used Adwords for over six years, I've found this a very positive experience in the main.However I'm not impressed with the recent enhancement that has been introduced recently.Our results have not improved at all, and there is an increased cost.Have you or any others any immediate observations on this please?

Jan 07, 2014


Suraj KC
Jan 08, 2015

Now that I learned about PPC I'd definitely want to give it a try but the problem for me is I don't have a credit card. I'm trying though for a credit card or a verified paypal account.

Dec 10, 2015

Hmm it appears like your website ate my first comment (it was extremely
long) soo I guess I'll just sum it up what I had written and say, I'm thoroughly enjoying your
blog. I as well am an aspirijng blog blogger but I'm still new to the whole thing.
Do you have any helpful hints foor newbie blog writers?
I'd genuinely appreciate it.

Apr 21, 2015

how to make today account ?

Jul 17, 2016

A very useful post for new and inexperienced bloggers like me.
How much ROI can i expect from a google ad campaign in general ?

Nov 09, 2017

im new at this stuff, please check if my account is in order and working

Feb 07, 2018

A very useful post thanks for sharing

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