Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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How to Track Google Ads Conversions in the Age of AI

AI is making tracking in Google Ads more important than ever. Find out how to set up a winning conversion tracking strategy.

A Complete Guide to Meta Ads Placements for 2026

Learn how to find and choose the perfect Facebook and Meta Ad placements for your purpose.

Google Ads Attribution Models Explained: Last Click vs. Data-Driven

Find out the best way to determine how Google Ads are attributing to your bottom line.

What to Test Next? 21 Google Ads Experiment Ideas

Get a full list of Google Ads experiment and test ideas to take your campaigns from good to great.

Google AI Brief: Everything You Need to Know

Get to know Google's latest improvement to automated campaign outputs: AI Briefs.

How to Advertise on LinkedIn: The Complete Cheat Sheet

Get everything you need to know about advertising on LinkedIn, including ad types, audience targeting, and more!

Google Display Ads Migrating to Demand Gen: What You Need to Know

Get the details and timeline of Google's latest announcement that places display ads under Demand Gen campaigns.

The Complete Guide to the Google Display Network

Get everything you need to run ads for your business on the Google Display Network in this complete guide.

How to Use Google Ads Brand Guidelines for Cleaner Automated Assets

Google Ads brand guidelines keep your automatically generated assets in line with your brand. Find out how to use them right.