Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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How to Do a PPC Keyword Gap Analysis to Find New Opportunities

Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.

How to Use the Facebook Ads Audience Overlap Tool (to Save Money!)

Learn how to run and read the Facebook ads audience overlap tool, and get tips for using it to save on spend.

Shared Budgets in Google Ads: Everything You Need to Know

Are Google Ads shared budgets right for your campaigns? Find out! Plus, learn how to set them up.

Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?

Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.

Why You Should Use Conversion Values in Google Ads (+How To Do It!)

Learn how to add values to your Google Ads conversion actions to optimize for every step of the funnel.

5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns

Make sure your Google Ads Performance Max, display, and video ads are in tip-top shape with this five-step auditing process.

6 Common Manual Bidding Mistakes to Avoid

Find out what mistakes you could be making when using manual bidding for your Google Ads campaigns and get tips on how to avoid them.

Top Facebook Ad Trends to Watch in 2025

See what will be trending in Facebook ads this year and how you can take action on these trends in your business's account.

5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!)

You could be losing money in Google Ads without even knowing if you're making these mistakes.