Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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Google AI Brief: Everything You Need to Know

Get to know Google's latest improvement to automated campaign outputs: AI Briefs.

How to Advertise on LinkedIn: The Complete Cheat Sheet

Get everything you need to know about advertising on LinkedIn, including ad types, audience targeting, and more!

Google Display Ads Migrating to Demand Gen: What You Need to Know

Get the details and timeline of Google's latest announcement that places display ads under Demand Gen campaigns.

The Complete Guide to the Google Display Network

Get everything you need to run ads for your business on the Google Display Network in this complete guide.

How to Use Google Ads Brand Guidelines for Cleaner Automated Assets

Google Ads brand guidelines keep your automatically generated assets in line with your brand. Find out how to use them right.

Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)

Search is shifting from keywords to intent. Find out how to prepare your strategy.

How to Run Watch-Worthy Facebook Video Ads [Complete Tutorial]

Get everything you need to know about creating Facebook video ads for your business, including reporting and creative best practices.

Want Better Google Ads Insights? Try These 6 Reports

See which Google Ads reports will matter most for your business in 2026 and beyond.

How to Track, Analyze, & Optimize Performance Max

Google Ads Performance Max campaigns provide more insights and customization than you might think.