Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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6 Tips for Effective Bid Management in a World of Automated Bidding

Find out what influence you can (and should) have on your PPC bids and budget!

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers

Not your typical pros and cons list (but we have those too!)

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

7 Ways to Save Money in Google Ads (From a Pro!)

A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.