Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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4 Ways to Drive Leads from Your Holiday PPC Ads

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend

Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.

6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates

These simple tweaks are just what you need to increase conversion rates fast.

9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions

Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.

The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You

Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.

PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly

Non-generic advice to help you master the nuances and caveats of keyword performance!

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!