Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Learn how to manage seasonal PPC campaigns with these tips and tricks.
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.
Find out how you can take advantage of AI to create more personalized Google and Facebook campaigns.
Find out how you can use Google Ads PMax campaigns to get more leads fast with these five optimization tips and tricks.
Create Facebook lead ads that drive your business's overall lead quality and quantity with these tips and tricks.
Follow these steps to take your under-performing Google Ads from zero to hero.
Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.
Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.