Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Facebook Brand Safety & Suitability Controls: What You Need to Know

Find out how to exert more control over where your Facebook Ads appear.

TikTok Ads Bidding Strategies (Which Is Best for You?)

Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one.

Does Ad Strength Matter in Google Ads?

Get the low-down on all things Ad Strength in Google Ads.

How to Promote Your Digital Marketing Agency: 4 Growth Strategies

Learn four foundational ways to promote your agency and get new clients.

4 New Google Ads Performance Max Updates: What You Need to Know

Find out how these Performance Max updates could impact your business.

5 Strategies for PPC Success in a Cookieless World

Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

How to Generate Leads on LinkedIn: 6 Expert Tips & Strategies

Learn how to generate leads on LinkedIn like a pro using these six strategies.