Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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Facebook Ad Targeting in 2025: Every Option to Reach Your Audience

There are tons of different ways to target your audience on Facebook. Find out your options.

Enhanced CPC in Google Ads Is Going Away: Now What?

Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.

Every Instagram Ad Targeting Option to Reach Your Audience

Instagram has some powerful ad targeting options. Learn how they work and how to set them up.

How to Do a Google Ads Audit in 6 Super-Simple Steps

Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.

The Only Google Ads Script You Need for Keyword Optimization

Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.

How Much Do LinkedIn Ads Cost? (+How to Control Your Spend)

Find out how much LinkedIn ads cost, and get insights on how to control your LinkedIn ads costs using the right budget and bidding mix.

The Complete Guide to LinkedIn Ads Bidding Strategies

Find out all the LinkedIn ads bidding strategies that are available for your business to use and when you should use which.

Understanding the Facebook Ads Learning Phase + How to Make It Quick & Painless

Understand what the Facebook learning phase is and what you can do to avoid it in this complete walkthrough.

Updates to Google Ads Search Query Matching in 2024: What You Need to Know

Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.