Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.
These simple tweaks are just what you need to increase conversion rates fast.
Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.
Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
Non-generic advice to help you master the nuances and caveats of keyword performance!
In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!