Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)

Search is shifting from keywords to intent. Find out how to prepare your strategy.

How to Run Watch-Worthy Facebook Video Ads [Complete Tutorial]

Get everything you need to know about creating Facebook video ads for your business, including reporting and creative best practices.

Want Better Google Ads Insights? Try These 6 Reports

See which Google Ads reports will matter most for your business in 2026 and beyond.

How to Track, Analyze, & Optimize Performance Max

Google Ads Performance Max campaigns provide more insights and customization than you might think.

How to Use Seasonality Adjustments in Google Ads for Better Year-Round Performance

Learn how to set up seasonality adjustments in Google Ads, when to use them (or when to avoid them), plus quick tips to help you get started!

Top Facebook Ads Trends for 2026 (New Targeting, Creatives, & More)

See which Facebook ads trends will have the biggest impact in 2026 and how you can prepare for them.

Key Google Ads Trends & Predictions for 2026

Find out what Google Ads trends and predictions you can expect to impact your business's strategy in 2026.

Every LinkedIn Campaign Objective Option (+How to Choose One)

See which LinkedIn campaign objectives might be best for your business in this comprehensive breakdown of all the options available to advertisers.

11 Biggest Google Ads Updates of 2025 (+How They’ll Impact 2026)

A lot happened in the world of Google Ads this year. We compiled the biggest updates and how they might impact your campaigns in 2026.