Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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5 Strategies for PPC Success in a Cookieless World

Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

How to Generate Leads on LinkedIn: 6 Expert Tips & Strategies

Learn how to generate leads on LinkedIn like a pro using these six strategies.

3 A/B Testing Examples Every PPC Advertiser Should Try

Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

6 Ways to Increase Lead Quality (+What to Avoid)

Understand what to implement (and what to look out for) when it comes to increasing your business's lead quality.

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

The Easy Guide to Facebook Video Ads for Any Business

Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.

4 Ways to Drive Leads from Your Holiday PPC Ads

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.