Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Non-generic advice to help you master the nuances and caveats of keyword performance!
These mistakes can be more damaging than having no tracking at all!
From business expansion to customer retention and everything in between.
Find out what influence you can (and should) have on your PPC bids and budget!
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
Not your typical pros and cons list (but we have those too!)
Avoid these common mistakes advertisers make when expanding their budget and audiences.
Don't jump on board until you've considered these tips and tactics!