Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.
Learn how to run and read the Facebook ads audience overlap tool, and get tips for using it to save on spend.
Are Google Ads shared budgets right for your campaigns? Find out! Plus, learn how to set them up.
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
Learn how to add values to your Google Ads conversion actions to optimize for every step of the funnel.
Make sure your Google Ads Performance Max, display, and video ads are in tip-top shape with this five-step auditing process.
Find out what mistakes you could be making when using manual bidding for your Google Ads campaigns and get tips on how to avoid them.
See what will be trending in Facebook ads this year and how you can take action on these trends in your business's account.
You could be losing money in Google Ads without even knowing if you're making these mistakes.