Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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10 Seasonal PPC Strategies to Drive Growth All Year

Learn how to manage seasonal PPC campaigns with these tips and tricks.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.

AI Max for Search Is Rolling Out. Here’s What to Know

AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.

9 Ways to Use AI for Hyper-Personalized Ad Campaigns

Find out how you can take advantage of AI to create more personalized Google and Facebook campaigns.

5 Google Ads PMax Optimizations to Get More Leads Fast

Find out how you can use Google Ads PMax campaigns to get more leads fast with these five optimization tips and tricks.

How to Optimize Facebook Lead Ads for Lead Quality & Volume

Create Facebook lead ads that drive your business's overall lead quality and quantity with these tips and tricks.

Google Ads Not Working? Try These 7 Fixes

Follow these steps to take your under-performing Google Ads from zero to hero.

Every Google Ads Asset Option & How to Use Them

Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.

How to Do a PPC Keyword Gap Analysis to Find New Opportunities

Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.