Michelle Morgan
Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Facebook Ad Targeting: The Complete Guide + 10 Tips
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
7 Cross-Channel Marketing Mistakes You Can’t Afford to Make
Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.
The Easy Guide to Google Ads Image Extensions
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
Should You Let Google Ads Apply Recommendations Automatically?
The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.
6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
5 Ways to Do More (Genuine!) Customer-Centric Marketing
This post provides 5 ways to make your customer experience better than ever, which may actually result in bigger profits for you, too.
2020: The Year in Review for PPC
This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.