Michelle Morgan
Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
5 Tips for Better PPC Budgeting
It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!
How to Customize Your Facebook Ads for Placements
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
95+ Ideas for Google Ads Remarketing Lists
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
9 Ways to Improve Your LinkedIn Lead Generation Ads Today
LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!
10 Ways to Spend Less Time in Google Ads
Let's face it: Google Ads can be intimidating to use and time-intensive to manage. Here are 10 ways that you can start spending less time in Google Ads, including automated reports, saved filters, and more!
3 Tricks to Solve Your Most Common Facebook Ads Issues
This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!
5 Strategies to Target Your B2B Audience Online
Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!
The 5 Mistakes You’re Making in Your Google Ad Copy
With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!