Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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9 Ways to Improve Your LinkedIn Lead Generation Ads Today

LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!

10 Ways to Spend Less Time in Google Ads

Let's face it: Google Ads can be intimidating to use and time-intensive to manage. Here are 10 ways that you can start spending less time in Google Ads, including automated reports, saved filters, and more!

3 Tricks to Solve Your Most Common Facebook Ads Issues

This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!

5 Strategies to Target Your B2B Audience Online

Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!

The 5 Mistakes You’re Making in Your Google Ad Copy

With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!

5 Strategies to Improve PPC Lead Quality

To improve your lead generation campaigns, you need to focus on lead quality, not lead quantity. Here are five ways to improve the quality of your leads, including targeting long-tail keywords, using back-end data to optimize and more!

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.

5 PPC Strategies to Test in 2019

With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.