Michelle Morgan
Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
From business expansion to customer retention and everything in between.
6 Tips for Effective Bid Management in a World of Automated Bidding
Find out what influence you can (and should) have on your PPC bids and budget!
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
6 Ways to Scale Facebook Ads (The Right Way)
Avoid these common mistakes advertisers make when expanding their budget and audiences.
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?
Don't jump on board until you've considered these tips and tactics!
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
Get the most of what RSAs have to offer while still maintaining control over your copy.
7 Google Ads Mistakes That Are Squashing Your Success
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.