Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Learn four foundational ways to promote your agency and get new clients.
Find out how these Performance Max updates could impact your business.
Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.
Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.
Learn how to generate leads on LinkedIn like a pro using these six strategies.
Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.
Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.
Understand what to implement (and what to look out for) when it comes to increasing your business's lead quality.
Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.