Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

How to Master Responsive Search Ad Copy in 5 Steps (With a Template)

Get the most of what RSAs have to offer while still maintaining control over your copy.

​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

7 Ways to Save Money in Google Ads (From a Pro!)

A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away

Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.

Facebook Ad Targeting in 2024: The Complete Guide + 10 Tips

Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.