Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.
Try these budget-friendly Google marketing strategies to get found on the world's largest search engine.
Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.
Find out how to exert more control over where your Facebook Ads appear.
Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one.
Get the low-down on all things Ad Strength in Google Ads.
Learn four foundational ways to promote your agency and get new clients.
Find out how these Performance Max updates could impact your business.
Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.