Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.
Get the most of what RSAs have to offer while still maintaining control over your copy.
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.
With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.