Michelle Morgan

Michelle Morgan

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

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How to Use the Google Power Pack for Max Results

See what three campaign types go into the Google Power Pack strategy and get tips to use them together for maximized success.

The Complete List of Facebook Ad Types (with Examples!)

Learn how you can best take advantage of all the Facebook ad types available within the Meta platform.

PMax Ad Examples for Every Placement (+Tips to Optimize for Each One)

See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown.

Google Ads in AI Mode: Here’s What We Know

Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business.

10 Seasonal PPC Strategies to Drive Growth All Year

Learn how to manage seasonal PPC campaigns with these tips and tricks.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.

AI Max for Search Is Rolling Out. Here’s What to Know

AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.

9 Ways to Use AI for Hyper-Personalized Ad Campaigns

Find out how you can take advantage of AI to create more personalized Google and Facebook campaigns.

5 Google Ads PMax Optimizations to Get More Leads Fast

Find out how you can use Google Ads PMax campaigns to get more leads fast with these five optimization tips and tricks.