The WordStream Blog

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Lauren Gentile. Lauren’s...

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.

This, in turn, has raised the cost of...

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch.  

Direct-to-consumer businesses are changing the game. For instance, if you were only able to buy a mattress at Sleepy’s or Mattress...

Regardless of how you feel about the company personally or professionally, Amazon is too prominent to ignore. For some ecommerce businesses, selling on Amazon is simply a must.

But it’s definitely—DEFINITELY—not for everyone. It’s expensive, confusing, and competitive. Depending on what you sell...

It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce.

Facebook makes it easier to control ad placements

If you’re currently running—or have ever run—contextual advertisements, you understand how...

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.

With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging. It also decreases the odds you’ll...

The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies and tactics to sustain this growth.

One of the most historically successful and proven methods for growing small businesses has been email list building. That’s because having a quality email list offers lots of advantages. An email list...

This post was co-written by Gordon Donnelly and Patrick Henry Carrera.

If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant pool of client data looking for an answer to one persistent, ubiquitous question for...

This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these punctuation marks doesn’t really matter.

Okay, Oakhurst Dairy would disagree—and for good reason. Last year...

Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The platform has over one billion monthly active users, 80% follow at least one business account, and 60% of people discover products on Instagram.

With the growing demand for ecommerce on Instagram, the platform...