how to brand your business: brand acrostic
September 23rd, 2021

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors?

The short answer is branding.

Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand...

home services advertising benchmarks for paid search ads
September 22nd, 2021

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete.

But to get a true measure of success, it’s important to know how your ads are performing with respect to other businesses like yours. With benchmark data, you...

marketing and advertising slogan examples: lays
September 21st, 2021

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand.

In this post, I'm going to show you how to do that by sharing examples of enduring...

google ads custom audience creation using competitor URLs
September 20th, 2021

Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network.

While Search will always have the deepest intent, there are some pretty specific targeting options we can use for other...

google ads search terms report update 2021
September 16th, 2021

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google?

Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers bummed out about it. But...

what is schema markup-illustration of SERP
September 15th, 2021

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users.

But many hesitate to work on the backend of their websites. They know that schema is important, but forgo adding the markup to their pages (or default to plugins...

facebook ad targeting in iOS 14 and privacy first world: ads manager detailed demographic targeting
September 13th, 2021

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising.

Over the years, the targeting options have gotten super granular to help you better reach your potential customers.

But in recent years, privacy laws...

october marketing ideas: pumpkins
September 10th, 2021

October.

Costumes. Columbus Day. Candy Corn.

Right?

Wrong.

October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It's also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will...