The WordStream Blog

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

One of the popular features Instagram offers—which...

Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships. 

According to ON24, “76% of marketers say webinars allow them to drive more leads” and  “75%...

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information.

The latest Buzzfeed Quiz offering, an even more interactive.

If you’re...

If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool merch. I’m a sucker for the vintage jewelry and needlepoint from Etsy...

Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience.  In this article, I've rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to start improving your own...

Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their...

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video.

The only problem? Video marketing can be intimidating for those who haven’t done it.

In this post, I’m going to give some tips for the types of videos you can use in your ads, then run through...

It's no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out of these campaigns as possible.

Today, I want to go over three key workarounds...

Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your ads can be served directly to your prospects in...

The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key.

After all,...