The WordStream Blog

Although it certainly felt like Google Marketing Live 2019 took over the online advertising world for a minute there, we’ve still got some important news to talk about. Here’s the latest from Facebook, Instagram, and—believe it or...

Display ads serve only one purpose: to get eyeballs.

That’s it. A blunt instrument, if you will.

Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or five or seven messages hit them over the head. (Gently.)

But that process...

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplish your overall business goals as they relate to your event.

Whether that’s an upcoming...

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing...

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Haile Xiao. Originally...

Since 2017, we’ve published a popular annual report called the State of the Digital Marketing Agency. Every year, we survey our agency customers (there are a lot of them) to learn what kinds of services they offer, how they charge their clients, how much spend they manage, how they win new business...

Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display?

Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for...

Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach plan or just do nothing and watch your competitors snap up all your potential leads.

But don’t sweat. Let’s chat about the...

This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos!

It’s that time of year again, folks! Brew some coffee, pop a Claritin, and buckle yourself into your office chair—we’ve got ourselves a keynote to recap.

Ever consistent, Google once again...