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As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.
These advanced ways to collect data and target...
Are you a robot? If not (cue 5-min CAPTCHA asking you to identify traffic cones in a wide variety of weather conditions), you probably don’t expect to be spoken to as if you are one in your inbox. And I can’t say I’ve ever been too enthused to receive emails that read like they were written by a robot, either.
Say what you will about C3PO, but at...
Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers:
“I’m focused on producing short-form video content.”
“I’m trying to live stream as frequently as possible.”
“I’m experimenting with different ad formats.”
The list goes on, and it gets longer with each passing year. In 2021, there are dozens...
Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it.
That’s why I’m sharing nine tips for stronger blog post titles here:
If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-...
It's already confirmed that Core Web Vitals will become a search ranking factor in May 2021 with the Page Experience Update. What this means is, while quality content still reigns supreme, the technical side of your SEO will gain some more importance.
So what does this mean and how can you...
Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel in other brands that gladly pay to share their spotlight. For them, it’s...
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog...
When the pandemic shut down entire cities, millions of employees transitioned to remote work overnight. Many people didn’t even have time to get their office plants or project notes before they had to set up a home office and get to work. Nine months after the shift to remote and 42 percent of the American workforce remains fully remote, according to...
With roughly 3.5 billion searches per day, it can be difficult to capture all relevant search terms for your business through PPC. To make matters more difficult, Google announced last month that modified broad match is...
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