The WordStream Blog

If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can.

Like so.

So, as a PPC consultant, it’s no surprise that my...

Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic.

It’s one of the clearest signs yet that a “new normal” is on the horizon.

Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars,...

Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says is the perfect ad for your audience.

But...

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that later). June is filled with freedom and fresh air, so you can't afford stale marketing campaigns! While it's important to identify and harness content types and topics that resonate with your audience, it's equally as important to step out of your comfort zone and add some color...

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast.

In this post, we’re sharing how to stop waiting around for inspiration and start...

While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), ...

If you’re an email marketer, then you know how important it is to deliver the best content to your subscribers. You’ve been using your analytics to determine the timing and deliverability. You’ve probably spent countless hours figuring out the configurations to make sure every email looks perfect on both mobile devices and desktops. You think you have it all figured out, but are your...

Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business.

While we can’t offer one single list of criteria to help everyone decide when they should sell or when they should hold, we can...

The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact...