If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock.
And perhaps he’s right. If there’s a Dead Kennedys deep cut about long-tail keywords, I’ve not yet had the pleasure of hearing it.
But, that perspective is naive...
When small businesses and start-ups think about selling online, the primary markets other than Google are eBay and Amazon. The justification for this is simple; they are the largest ecommerce platforms for the UK and global markets, plus it’s fairly quick and easy to create a store on both platforms and start...
Here’s a question I hear all the time:
I’ve been using AdWords/Google Ads for some time now, and my campaigns are doing great. But how can I get more bang for my buck, and have more fun managing my campaigns?
Well, young Padawan, the answer lies in one word: scripts!
For the uninitiated, scripts are basically pieces of code that help you automate certain Google...
So here you are, staring at a million empty cells on an Excel spreadsheet, brainstorming your best calls to action, aka CTA’s and your catchiest taglines; you've got your best keywords sticky-noted to the computer screen as you write. We see you, writing ad copy is a little intimidating. Writing ad copy at scale...
It’s a mobile-first world. This year, 52.2 percent of all website traffic worldwide has come from mobile devices. Google rolled out its mobile-geared Speed Update to all users in...
I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much?
The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that...
A lot has happened in the past ten years… Britney Spears went from shaving her head to living her best life and going on tour again in 2018. Apple introduced the word “app” in 2007, launching the App store in 2008; today the average U.S. consumer spends 5 hours using mobile...
With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers.
The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by...
