With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they just wouldn’t get looking at a still image. Image ads...
Everybody loves a great deal.
Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers...
Anyone in the real estate space knows how challenging marketing can be. Competition is steep, stakes are high, and gaining trust is difficult.
In real estate the paid advertising aspect of marketing cannot be ignored. If your leads are not able to find you online, then how are you going to convince...
All too often, when we think of SEO, we only think of Google. And of course you want great rankings in the search engines.
However, your website isn’t the only place on the web where you may be selling your product. If you have a product page on Amazon, you want it to be found by customers just as you would want your site to show up on the first...
Whether you listen to them daily or just overheard a conversation about last week’s Radiolab between two leather-clad, ponytail-sporting fellas on the train this morning, I'm willing to bet you’re familiar with podcasts.
The Opportunity in Podcast Advertising
Over the past decade or so, the once-obscure medium has become increasingly popular among, well, everyone. According to...
If you’re on the lookout for the next great thing to add to your marketing tool belt, look no further than Facebook’s Dynamic Ad Creative feature.
This new feature, accessible in the Quick Creation workflow, allows you to test the best combinations of your ad assets (images, videos, titles,...
If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR).
It’s a package of new legislative rules being introduced by the European Union to make it easier for residents of EU countries to protect their personal...
Copywriting is the science and art of using the right words to sell a product or service. Famed ad exec David Ogilvy, regarded as the father of advertising, notably said:
“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy...
When I joined WordStream last year, the company was already growing at an incredible rate. And yet we have big ambitions in order to fulfill our purpose – to help small and medium sized businesses and the agencies that serve them succeed and grow.
We’ve been working hard since then refining our vision, developing new products and services, and empowering our teams so we can better...
Live television audiences might not be what they used to, friend, but that doesn’t mean millennial eyeballs aren’t glued to screens during primetime (and every other hour of the day). As such, businesses that once leaned on commercials to build brand awareness and promote new products—whether nationally or regionally—are looking for impressions elsewhere.
Enter Google.
Everyone’...
Every day, 3.5 billion searches occur on Google, and each has its own intent. While most searches are trivial or mundane, some ask potentially life-changing questions. The results to those queries have potentially serious consequences.
Google recognizes this and frequently introduces new advertising policies...
In his book turned movie Moneyball, Michael Lewis shows us that it’s too simple to judge players on the field based off their runs, RBI, and batting averages.
The Yankees may have dominated the MLB in the 90s, but the price they paid for that talent was prohibitive for teams with a smaller budget to compete. In 2001, the Oakland A’s GM Billy Beane had to make the best of a...
Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for properties, this is likely the case, but for many others they only proactively seek out real estate when there’s a need – for instance, if you’re selling your home...
Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Instagram videos can be anywhere from 3 to 60 seconds long, and can be uploaded directly from your phone, or by transferring files onto your phone from another source. This gives you a lot of flexibility in terms of how you can use video content to enhance your Instagram marketing strategy.
...
Way back in 2015 Koru K9 Dog Training and Rehabilitation in San Francisco, California partnered with WordStream to improve the quality and volume of leads driven through paid channels.
For the better part of three years, they’ve done just...
