The WordStream Blog

Think back to the last time you wanted to know something. You headed straight to Google, right?

Now, think about this: What did you do the last time you wanted to learn how to do something?

You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a dish so far outside of your comfort zone it needed a safe word.

You probably...

This post is the second in a series about automating Google Ads to be more efficient with your time, without running the risk of over-automating. Last time we talked about automated rules and best practices for them. This time we’ll be discussing ad copy and keywords and ways to save time on the two biggest...

Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent...

This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what WordStream employees are doing in between working on new product releases or helping our...

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti.

These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot.

That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, purpose, and values of a business in a narrative...

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing...

Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to them and needs to understand why their...

Some say the best film scores are the ones you don’t notice.

That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.

The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously...

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data? If the answer is no, it is time to do just that!

Looking at your Instagram analytics will help you understand how the platform is operating as part of your overall...

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...