Pinterest feed example
July 9th, 2020

If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform.

Personally, if I were running social advertising for a...

google ads price extensions example biz cards
July 8th, 2020

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase our price for specific products or services to any user who may see the extension within your ads. One of...

example image of a virtual marketing meeting
July 7th, 2020

Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar.

...

Facebook ads boycott social media post
July 2nd, 2020

The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic.

In this post, we’re going to cover what the #StopHateForProfit movement is...

how to rank higher on google maps -featured image -google maps listing results
July 2nd, 2020

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it...

weather-based Facebook ad example for winter
June 30th, 2020

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences when they were experiencing...

one photo of a cake with three different Instagram filters
June 26th, 2020

There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters.

Whether you’re just starting to dip your feet in the world of filtering your photographs or trying to up your game...

image of a video call on a laptop screen
June 25th, 2020

Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits:

  1. Virtual events take less of a budget to host.
  2. Virtual events are more accessible.

Involving more people and spending less money sounds great, right? But it...