how to use responsive search ads to maximize ROI how responsive search ads work
September 22nd, 2020

Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and sometimes wrong, but we still feel that sense of pride in the fact that text...

october marketing ideas breast cancer awareness month
September 21st, 2020

If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to get some October-related ideas and inspiration—for your blog, email, social...

SEO Help and Services
September 21st, 2020

For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.

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how to get to know your post COVID customer Bain & Co video
September 18th, 2020

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their products and communicate with their customers also needs to change.

From the...

facebook click to call Reach Call Ad Example
September 17th, 2020

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with...

get more google reviews google business listing
September 16th, 2020

It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those...

how to use branding to improve advertising
September 13th, 2020

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail is branding....

remote at home diy videos for marketing swot analysis
September 11th, 2020

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs.

Especially during these strange and uncertain times, it is...

september marketing ideas national days
September 10th, 2020

They say a relaxed mind is a creative mind, but it's hard to come up with creative marketing ideas when you're running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact, you can find a national day for just about anything (e.g. National Fish and Chip Day).

In...

google ranking factors first page visibility
September 9th, 2020

How do your customers find you?

For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google.

While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. With a strong presence in both paid and organic search...