What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

Kristen McCormick
February 2, 2023 | Industry News & Insights

Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.

Guest Author
January 31, 2023 | Reporting & Analysis

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

From business expansion to customer retention and everything in between.

Michelle Morgan
January 30, 2023 | Strategies for Agencies

50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?

Kristen McCormick
January 26, 2023 | Marketing Ideas

7 Ways to Optimize Your LinkedIn Ads for Peak Performance

The secrets to top performance, from ad copy and targeting to conversion tracking and more!

Asi Dayan
January 25, 2023 | Social Media

How to Create an Editorial Calendar (Tips, Tools, & Free Template!)

Hit your content marketing goals with these pro tips, free tools, and a Trello template!

Guest Author
January 24, 2023 | Content Marketing

10 Ways to Optimize Your Performance Max Campaigns for Real Results

From campaign exclusions and asset groups to audience signals and more!

Guest Author
January 23, 2023 | Paid Search Marketing

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

Your most pressing questions about consumers and brands in 2023, with expert input!

Lisa Smith
January 20, 2023 | Marketing Ideas

13 Brilliant Restaurant Website Designs to Copy in 2023

Dedadent designs, flavorful formats, and scrumptious CTAs to inspire you!

Céillie Clark-Keane
January 18, 2023 | Websites & Online Presence

6 Tips for Effective Bid Management in a World of Automated Bidding

Find out what influence you can (and should) have on your PPC bids and budget!

Michelle Morgan
January 17, 2023 | Paid Search Marketing

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

From lead magnets to landing pages to local tactics, there is something in here for every business.

Kristen McCormick
January 12, 2023 | Conversion Rates

11 Super-Actionable Landing Page Trends to Jump On in 2023

Monochromatic backgrounds, microanimations, minimalist branding, and more!

Céillie Clark-Keane
January 11, 2023 | Landing Pages

Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.

Mark Irvine
January 10, 2023 | Industry News & Insights

Google Changes “Remove Redundant Keywords” Recommendation: What You Need to Know

The context, clarification, and counsel you seek!

Kristen McCormick
January 9, 2023 | Industry News & Insights

The Top 12 SEO Trends to Optimize for in 2023

Ready to rank higher and generate more traffic? EEAT your heart out.

Manick Bhan
January 5, 2023 | SEO

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

Brett McHale
January 4, 2023 | Paid Search Marketing

The 13 Best Marketing Strategies for Small Businesses in 2023

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

Kristen McCormick
January 3, 2023 | Marketing Ideas

131 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.

Kristen McCormick
December 27, 2022 | Instagram

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

Learn how to leverage consumer psychology (while staying tasteful and honest!)

Guest Author
December 21, 2022 | Marketing Ideas

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

Metrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts.

Guest Author
December 20, 2022 | Content Marketing

The 13 Best Healthcare Website Designs, Examples & Tips

Learn from the best in design, copy, user experience, and more!

Céillie Clark-Keane
December 19, 2022 | Websites & Online Presence

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

Kristen McCormick
December 16, 2022 | Instagram

19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.

Kristen McCormick
December 15, 2022 | Email Marketing

43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!)

National Compliment Day, MLK Day, Clean Out Your Inbox Week, and more!

Stephanie Heitman
December 14, 2022 | Marketing Ideas

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

Plus how and when to use its replacements: optimized targeting and audience expansion.

Kristen McCormick
December 13, 2022 | Industry News & Insights

10 Ready-to-Use Holiday Emails to Customers (& Free Templates!)

Kristen McCormick
December 12, 2022 | Email Marketing