The WordStream Blog

Think of your audience members as real-life relationships. You have to regularly communicate with them if you want anything to come out of the relationship. After all, if someone expresses interest in your business, and you don’t reply in days, weeks, or months, they’ll more than likely move on, and fast. 

This is where email newsletters come in. Prospects have shown...

There will come a time in your paid search marketing career where you will hit a wall when trying to find new keyword opportunities. It could be because you are in a niche industry. It could be because you are not seeing as many opportunities due to the lack of search queries in our reports. I will always embrace new ways to find more valuable keywords for my accounts, and this is where...

Beginning any startup business is daunting, exhausting, and overwhelming—even if you feel like you have the best product in its respective market and have already secured funding. Complicating things is the high new number of startups that are created each year, which means more noise and fluff on the market.

Indeed, statistics show that...

As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user intent between the networks is completely different.

But just because users are not as likely to convert, it...

It’s a tough time to be a small business to say the least, especially if you’re operating with a physical location. However, tough times allow those who are willing to adjust the capacity to flourish while their competition falls behind. If you’re a local business looking to start offering more online sale opportunities for your customers amidst additional lockdowns and draconian mandates, you...

At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and e-commerce was already in progress, the pandemic moved that shift forward with breakneck speed, forcing it on many businesses that were in no way prepared. Unsurprisingly, many of them have had a great...

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers...

Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones.

With over 1 billion...

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your...

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match...