healthcare advertising benchmarks 2021
November 24th, 2021

Let's say you're running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical? 

Or let's say you're a healthcare business considering running ads. How much can you expect to pay, and for what kinds of results?

Understanding industry...

wrike thank you page example
November 23rd, 2021

The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something...

Don’t let this happen to your thank you pages! A thank you page with missing elements can make all the difference between a fleeting customer and a loyal customer...

music in advertising: the brain's reaction to music
November 22nd, 2021

Who lives in a pineapple under the sea?

If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we've always been all about music in TV advertising...

...but it is arguably one of the most underutilized strategies for online...

tips to boost holiday season sales and revenue 2020-free shipping
November 18th, 2021

The holidays. Shoppers are going gangbusters. Kids' blood sugar levels are through the roof. Pets are eating the decorations. And marketers, well if they do it right, they are steeping in a hot cup o'sales.

So what does it mean to do it right? In this guide, I’m going to share 16 proven strategies that will help you to plan out and execute a profitable holiday strategy. This includes:...

facebook ad not approved: edit button
November 16th, 2021

If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t.

Facebook's advertising policies, with all its nuances, can be pretty overwhelming. But in this guide, we're going to help you...

multi-touch attribution: top conversion paths report in google analytics
November 15th, 2021

I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade.

If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics are created equal. Your email campaign might have resulted in a customer, but...

post-ios 14 facebook advertiser group therapy
November 11th, 2021

A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you've seen a dip in the performance of your Facebook advertising campaigns, you're not alone.

But are the days of advertising on Facebook over? Absolutely not. Like anything new, it's a case of observing, learning, and adapting to the new world. In this article, I share six...

holiday ppc mistakes: the office christmas party
November 9th, 2021

Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles!

With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it comes to your holiday marketing. ‘Tis the season to remember common holiday PPC...