microsoft ads conversion tracking event tracking create conversion goal
October 22nd, 2020

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some folks aren’t using it.

That said, I also sympathize with marketers that have to set up conversion tracking...

marketing one-pager example
October 21st, 2020

If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner?

Better yet: would your description inspire a potential customer to want to learn more about what you have to offer?

Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing ...

youtube holiday advertising tips youtube shopping campaigns
October 20th, 2020

With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't worry if you're not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix.

Given the...

google page experience algorithm update core web vitals diagram
October 19th, 2020

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your way to setting your site up for organic success.

But what about...

google ads automated bidding strategies
October 15th, 2020

I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up at mile 22? You betcha. Am I looking for anything and everything that could help me make it...

sales promotion ideas 20 percent off
October 13th, 2020

Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too.

With so many ways to promote...

holiday 2020 advertising best practices Instagram Grid
October 8th, 2020

This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 holidays, your ecommerce campaigns are going to be even more important than they’ve been in years...

agency profitability metrics ABR
October 7th, 2020

If you run a digital marketing agency, you may have found yourself looking at your bank account, wondering how it’s possible that you can be busier than you’ve ever been, and still not have much cash to show for it.

It’s something I’ve seen time and time again in my work as an agency profitability consultant and SaaS CEO, focused on helping agencies improve their profitability.