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Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account.
And unfortunately, there are some truly concerning stats out there that give us advertisers reason to be. So, in the spirit of Halloween, I’m...
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics.
I like to tell many of my clients I’d rather have fewer leads that we know are likely to convert than waste a bunch of ad spend on users who are not a...
Revenue operations (RevOps) has become a common term in business lingo in recent times. As the name suggests, it refers to the management of the revenue funnel of any given business. But how exactly does that work?
Read on to understand:
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are starting to trickle in—sort of like guests that arrive before your party starts and you're kind of annoyed because you're not quite ready. But I like the ...
If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform.
Luckily, a lot of the hard work is done for us automatically through the metrics displayed in our...
Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer...well...let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates.
When you're starting from scratch and you find a template.
I know that I would be lost and alone without so many of...
Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability.
The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure.
One metric designed to help us out with that is view-through conversions. Even...
In today's day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research,...
To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing?
Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re going...
As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I've observed in my clients' accounts: that CPMs are rising.
So in this post, I'm going to:
Get educated & increase your PPC knowledge.
