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Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)
What works, what flops, and why you need to learn about them
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
The 4 Stages of a Supremely Successful Content Marketing Funnel
Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
From sunscreen to breweries, these entrepreneurs are an inspiration to all.
118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)
Put that thinking cap on a shelf. You won't need it again. Ever.
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
10 Powerful (But Not Pushy) Ways to Increase Average Order Value
Increase average order value, customer satisfaction, and your bottom line. It's a win-win-win.
5 Crafty Ways to Split Test Your Google Shopping Ads
No built-in A/B testing feature in Google Ads for Shopping campaigns? No problem.
60+ Easy & Engaging August Marketing Ideas (With Examples)
Ideas for blog, social media posts, promos, and more!
What’s a Good Click-Through Rate For …
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
Social Media Advertising in 2022: Costs, Types, Tips & Top Channels
Arm yourself to succeed with paid social, no matter what channel(s) you choose.
The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022
Get ideas for creative, copy, conversion, and more from a colorful mix of industries.
8 Ways to Use Color Psychology in Marketing (With Examples)
Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
37 Genuine Thank You for Your Order Messages, Templates & Images
Copy, customize, and cultivate cozy customer connections!
How to Rank Higher on Google: 17 Strategies for 2022
Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
15 Spirited 4th of July Messages & Greetings for Your Customers
Perfectly patriotic messages for clients & customers. Plus free graphics!
How to Get Backlinks: 14 Secrets from a Technical SEO Expert
A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!
The Top 4 Online Advertising Channels: 12 Tips to Use Them Right
The rules of engagement for search, display, video, and social. Get 'em right!
40+ Liberty Lovin’ 4th of July Instagram Captions & Posts
Because you can do better than "I was a sparkler in another life."
UA vs GA4: A Complete Tour of Google Analytics 4
GA4 is not to be feared. Learn the pros, cons, new features, and tips!
Cross-Channel Marketing: Can You Do It All?
Spoiler alert: yes—and we're sharing exactly why and how to do that.
21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)
Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.
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