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Let's say you're running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical?
Or let's say you're a healthcare business considering running ads. How much can you expect to pay, and for what kinds of results?
Understanding industry...
The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something...
Don’t let this happen to your thank you pages! A thank you page with missing elements can make all the difference between a fleeting customer and a loyal customer...
Who lives in a pineapple under the sea?
If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we've always been all about music in TV advertising...
...but it is arguably one of the most underutilized strategies for online...
The holidays. Shoppers are going gangbusters. Kids' blood sugar levels are through the roof. Pets are eating the decorations. And marketers, well if they do it right, they are steeping in a hot cup o'sales.
So what does it mean to do it right? In this guide, I’m going to share 16 proven strategies that will help you to plan out and execute a profitable holiday strategy. This includes:...
You need a keyword research tool. You think easy peesy and do the ol' Google search. Then you see that there are PPC keyword tools and SEO keyword tools. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses...
And then there's pricing. Free forever, free (...
If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t.
Facebook's advertising policies, with all its nuances, can be pretty overwhelming. But in this guide, we're going to help you...
I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade.
If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics are created equal. Your email campaign might have resulted in a customer, but...
A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you've seen a dip in the performance of your Facebook advertising campaigns, you're not alone.
But are the days of advertising on Facebook over? Absolutely not. Like anything new, it's a case of observing, learning, and adapting to the new world. In this article, I share six...
At this point, we know that resisting Google Ads updates is a bit like...
...herding cats.
But that doesn't mean we can't gather 'em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including:
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles!
With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it comes to your holiday marketing. ‘Tis the season to remember common holiday PPC...
Get educated & increase your PPC knowledge.
