Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)

On January 22, 2018
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Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have an organic search presence of any kind—you’re going to want to pay attention.

Now, if that isn’t you, I know what you’re thinking.

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3 Attention-Grabbing Outreach Marketing Techniques

On January 19, 2018
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Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel.

With this popularity comes much noise. Everyone is using email to reach people of interest. According to a study by Harris Interactive, most people struggle to manage more than 50 emails a day.

In this post, I’m going to show you how to defy those odds.

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How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

On January 18, 2018
1

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why?

That’s the day Google decided to drop what, upon first glance, appeared to be a bomb:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

We took a deep dive into our MCC to see exactly how this change played out in Q4. Before we get to that, though, a quick refresher on exactly what changed…

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The Great PPC Diet: How to Correct Over-Optimization in Paid Search

On January 18, 2018
3

Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction?

It’s a new year, and it’s a better time than ever to cut the fat and shape them up to be the fittest PPC campaigns they can be!

ppc diet

How Can You Over-Optimise a PPC Campaign?

There are two main ways you can over-optimise a PPC campaign, which can end up doing more harm than good:

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The 9 Best Free Social Media Management Tools in 2018

On January 17, 2018
7

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?

Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.

best free social media management tools

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8 Real, Data-Backed Predictions for PPC in 2018

On January 16, 2018
5

In the world of PPC, 2018 is going to get bonkers.

Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably some preparing to do)! To separate the most-probably from the pipe dreams, I dove into the data and came up with some ideas as to what lies ahead.

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What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

On January 15, 2018
1

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These facts are important and difficult to dismiss. Addiction is a complicated disease with no simple cure. But nearly every recovery program agrees that the first step is to seek help. And as these 20 million Americans, their friends, and their families search for help, many turn to Google to find answers.

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Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

On January 12, 2018
11

Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”

Great for humans, bad for (most) brands.

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What’s in Store for WordStream in 2018

On January 12, 2018
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When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment I’ve ever worked in by far. I’m thrilled and grateful to be part of a team that’s so passionate, and I’ve been so impressed by our hundreds of smart, dedicated employees who come to the office every day with a mission to help our customers succeed. Our customers run an amazing variety of businesses, employing tens of thousands of people and delivering products and services all over the world.

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Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

On January 11, 2018
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B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.

Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch on are broken out like so…

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