August 15th, 2018

Here’s a question I hear all the time:

I’ve been using AdWords/Google Ads for some time now, and my campaigns are doing great. But how can I get more bang for my buck, and have more fun managing my campaigns?

Well, young Padawan, the answer lies in one word: scripts!

For the uninitiated, scripts are basically pieces of code that help you automate certain Google...

August 9th, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much?

The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that...

August 7th, 2018

The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by...