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Industry News & Insights

With so many constantly changing platforms, it’s hard to keep up with digital marketing. Our in-depth articles share the latest insights, stats, and trends to help you keep your strategy current. And when there’s a news drop—from Google Ads to Facebook, privacy and SEO, you can rest assured we’ll break down not just what happened, but also the context behind it, what it means for you, perspectives from the community, and action you can take.


Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

Plus how and when to use its replacements: optimized targeting and audience expansion.

The 10 Biggest Changes to Google Ads You Need to Know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!

Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

Arm yourself against business and customer data breaches—and their devastating consequences.

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

6 Google Ads Updates Happening Now (+What You Need to Do)

Performance Max, AI-generated voice-overs, a simpler Google tag, and more!

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

What works, what flops, and why you need to learn about them

8 Inspiring Black-Owned Businesses That Are Rocking It This Year

From sunscreen to breweries, these entrepreneurs are an inspiration to all.

Google Marketing Live 2022: The Top 10 Updates You Need to Know

The no-nonsense recap to help you parse out what really matters.

2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)

Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!

165 Strategy-Changing Digital Marketing Statistics for 2023

Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.

Google Universal Analytics Is Going Away: What You Need to Know

Find out what's changing and what you need to do (and what the heck Universal Analytics is, anyway).

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.

Google Replaces FLoC with Topics API: What You Need to Know

Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.

Kristen McCormick
December 27, 2021 | Email Marketing

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

This is a 2021 scrapbook and 2022 survival kit in one 😍

Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

8 Recent (Important!) Google Ads Updates You Might Have Missed

We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!

New Changes to Google Ads Keyword Matching: What It Really Means

On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.

Expanded Text Ads Are Over. Here’s What It Means

Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.