Blog Category
All the details you need, plus how to get your CBD certification for Google Ads.
The context, clarification, and counsel you seek!
Plus how and when to use its replacements: optimized targeting and audience expansion.
A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!
Arm yourself against business and customer data breaches—and their devastating consequences.
Get the benchmark data and insights you need to stay competitive and on budget.
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.
Extensions, now called assets, have some new and improved features.
What it means, whether you should be concerned, and what you need to do.
The simplified explanation for small businesses.
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
What works, what flops, and why you need to learn about them
From sunscreen to breweries, these entrepreneurs are an inspiration to all.
The no-nonsense recap to help you parse out what really matters.
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.
Find out what's changing and what you need to do (and what the heck Universal Analytics is, anyway).
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).
Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.
This is a 2021 scrapbook and 2022 survival kit in one 😍
Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.
In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.