The biggest tools, features, and updates announced at Google Marketing Live this year.
How will Google's Search Generative Experience impact your business? We break it down for you.
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.
Content and copywriting? Yes! Marketing and business strategy? Not so much.
Get the deets here, plus a refresher on using negative keywords to maximize ROI.
Get the SMB and PPC scoop with insights from the tech and PPC community.
All the details you need, plus how to get your CBD certification for Google Ads.
The context, clarification, and counsel you seek!
Plus how and when to use its replacements: optimized targeting and audience expansion.
A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!
Arm yourself against business and customer data breaches—and their devastating consequences.
Get the benchmark data and insights you need to stay competitive and on budget.
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.
Extensions, now called assets, have some new and improved features.
What it means, whether you should be concerned, and what you need to do.
The simplified explanation for small businesses.
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
What works, what flops, and why you need to learn about them
From sunscreen to breweries, these entrepreneurs are an inspiration to all.
The no-nonsense recap to help you parse out what really matters.
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.
Find out what's changing and what you need to do (and what the heck Universal Analytics is, anyway).
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).
Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.