In this edition of the online advertising news round-up, we look at Google retiring portfolio eCPC, quietly rolling out monthly campaign budgets, and more.
Can't keep up with the online advertising news? We got it covered. Check out our latest round-up of news from Facebook, LinkedIn, and more, including targeting changes and lookalike audiences.
We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. This is your Online Advertising Landscape in 2019!
Can't keep up with the online advertising news? No worries. We got it covered. Check out our latest round-up of news from Google, Facebook and more, including new responsive video ads and expanded call-only ads.
2019 has kicked off with a slew of online advertising news stories. Check out our round-up of the 5 most important ones and get yourself caught up!
To succeed in the highly competitive field of healthcare marketing, you need the right tools and data. Check out healthcare marketing and advertising trends for 2016.
If you're doing advertising and marketing for the car or automotive services industry, check out this new data on trends in the car and auto marketing industry from WordStream and Google.
For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.
I don’t know how it happened, but summer’s coming to an end. In only a few short days, I’ll be replacing my sunglasses and sunscreen for notebooks and my old Ti-83 Plus as I head back to school for the fall semester.
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.