Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Google Ads Location Targeting: 5 Big Mistakes to Avoid
Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!
How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)
Get the latest on this ad type just for service-based businesses from Microsoft Advertising.
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads
There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.