Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)
Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
![Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products](https://www.wordstream.com/wp-content/uploads/2023/01/google-cbd-feature.jpg)
Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products
All the details you need, plus how to get your CBD certification for Google Ads.
The 10 Biggest Changes to Google Ads You Need to Know for 2023
A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!
Google Discovery Ads Now Available to All Advertisers
Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!
![Newly Updated PPC Benchmarks for 21 Industries [June 2020]](https://www.wordstream.com/wp-content/uploads/2021/07/google-benchmarks-during-covid-19-updated.png)
Newly Updated PPC Benchmarks for 21 Industries [June 2020]
In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.
Google Extends Customer Match to the Display Network
Google announced that advertisers can now use Customer Match retargeting lists on the Google Display Network. Here, we're going over what that means for your account, plus how to get started!
Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses
Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!
New Data Reveals PPC Ad Campaigns Are Rebounding
We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.