Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Facebook Ad Benchmarks for YOUR Industry
A lot has changed since we first released our Facebook ad benchmarks—that's why we've updated them for 2019. So what numbers do you need to compete in your industry for metrics like click-through rate, conversion rate, and more? Find out!
How to Use Google Lead Form Extensions to Drive More Leads
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!
Google Shopping Holiday Forecasts for YOUR Industry
Wondering what to kind of traffic you can actually expect while you're prepping your Google Shopping accounts for the holiday season? We partnered with Google to examine what retail advertisers can expect, and we're sharing the Google Shopping holiday forecast here. Take a look for traffic forecasts for 12 industries, including apparel, computers, electronics, and more!
Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More
Online shopping is highly competitive. Check out our benchmark data to see how you stack up!
![Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/exact-match-update-search-impact.jpg)
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
![YouTube Advertisers Get New Control over TV Ad Placements [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/youtube-ad-tv-placement-view-through-rate-bar-graph.png)
YouTube Advertisers Get New Control over TV Ad Placements [DATA]
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
Google Quietly Introduces New Detailed Demographic Targets
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
Bing Ads Announces New LinkedIn Profile Targeting
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.