Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses

Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!

New Data Reveals PPC Ad Campaigns Are Rebounding

We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.

How to Use Google’s Free Shopping Listings

Google has announced that free Google Shopping listings in response to the COVID-19 pandemic. Here, we're sharing what you need to know to take advantage of this offer, how it could impact your Google Shopping ads, and how to optimize for the best possible results.

Updated Google Ads Benchmarks for Your Industry During COVID-19

We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.

How COVID-19 Is Shaping Google Search Trends & Patterns [Data]

Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.

4 Major Trends Caused by COVID-19 and How to Respond [Data]

In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.

Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services

Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!

How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

The COVID-19 pandemic has impacted public health as well as the economy. We looked at performance data to find out how the pandemic is impacting Google Ads results for 21 industries, including travel, construction, beauty, and more.

Google Doubles Its Life Event Targeting & Expands to Display Ads

Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!