Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...
![Google Ads Benchmarks for YOUR Industry [Updated!]](https://www.wordstream.com/wp-content/uploads/2016/02/google-ads-industry-benchmarks-feature.jpg)
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!
4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
Google Announces AdWords Customer Match Targeting
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.