Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
NEW in AdWords: Demographic Targeting for Search Campaigns
Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.
Google Retiring Converted Clicks – How Will You Measure Conversions Now?
Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.
New Responsive Display Ads: What You Need to Know
The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
The After Effects of Brexit on Global CPCs
Great Britain's voluntary departure from the European Union sent shockwaves through the international community - but did Brexit have an impact on global CPCs? Mark Irvine delves into the data to find out.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
NEW AdWords Price Extensions Rolling Out of Beta
AdWords price extensions, a powerful new ad formatting feature, will soon be available to advertisers. Here's everything you need to know about the new AdWords price extensions.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...