Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.
AdWords Quietly Launches New Demographics Targeting Tab
Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.
5 Mobile Ad Strategies You Need To Be Using
Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.