Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Google Silently Introduces New Display Keywords Targeting Settings

Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!

NEW in AdWords: Demographic Targeting for Search Campaigns

Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.

Google Retiring Converted Clicks – How Will You Measure Conversions Now?

Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.

Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.

New Responsive Display Ads: What You Need to Know

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!

7 Expanded Text Ad Best Practices for Better Performance

They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.

NEW AdWords Price Extensions Rolling Out of Beta

AdWords price extensions, a powerful new ad formatting feature, will soon be available to advertisers. Here's everything you need to know about the new AdWords price extensions.

Customer Match for Shopping Campaigns Available in All Accounts

We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!

The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet

Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...