Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
![Google Ads Benchmarks for YOUR Industry [Updated!]](https://www.wordstream.com/wp-content/uploads/2016/02/google-ads-industry-benchmarks-feature.jpg)
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Twitter Trending Topics Predict Future Breakout Search Trends
Twitter trending topics can predict search trends before they happen; Google Trends shows peak volume for trending terms 5 hours after they peak on Twitter.
4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
Google Announces AdWords Customer Match Targeting
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
Back to School! The Top 10 Colleges for Creating Paid Search Talent
I don’t know how it happened, but summer’s coming to an end. In only a few short days, I’ll be replacing my sunglasses and sunscreen for notebooks and my old Ti-83 Plus as I head back to school for the fall semester.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.